Destination Canada has unveiled a rewards programme, offering attraction passes to travel agents.
- Agents who achieve ‘platinum’ status in the Canada Specialist Programme gain access to this new scheme.
- The rewards encourage agents to experience Canadian attractions personally, enhancing their client engagement.
- Participating attractions encompass culturally significant sites and popular destinations across Canada.
- Testimonials from industry insiders highlight the effectiveness of Canada’s training initiatives.
Destination Canada has introduced an innovative rewards programme aimed at travel agents, designed to enrich their understanding of Canada’s diverse attractions. By reaching the distinguished ‘platinum’ status in the Canada Specialist Programme (CSP), agents are entitled to exclusive attraction passes, offering them the opportunity to explore the country’s renowned sites firsthand.
This programme empowers agents to progress through training modules, allowing them to track their journey to the platinum level. Upon achieving this milestone, agents receive a personalised badge, symbolising their expertise and unlocking the gateway to the rewards scheme. It is a strategic move that not only promotes Canada as a destination but also fosters a deeper connection between agents and their clients.
The attraction passes available include access to iconic landmarks such as the CN Tower in Toronto and the Huron Wendat Museum in Quebec. Agents can also enjoy the Banff VIP Alive Pass, Winnipeg Attractions Pass, and Montreal Discovery pass, among other offerings. With the inclusion of prominent organisations like Tourism Whistler, Tourism Vancouver, and Tourism Calgary, the programme is a comprehensive showcase of Canada’s tourism potential.
Adam Hanmer, the travel trade manager at Destination Canada, emphasised the programme’s inception in 2021 as a mobile-accessible tool to rejuvenate agents’ enthusiasm for Canada. He noted that enabling agents to experience these attractions personally is a key factor in equipping them to better promote Canada to their clientele. This approach not only serves the agents in personal development but also in enhancing their persuasive power when selling Canada as a destination.
The programme’s efficacy is further endorsed by travel professionals such as Debbie King, who praised Canada’s training as top-tier in the industry. Similarly, independent agent Julie Hendrikson remarked on the educational support received from webinars and training, which significantly assisted her in crafting itineraries featuring Canadian locales.
This programme stands as a testament to Canada’s commitment to elevating its global tourism appeal and ensuring that travel agents are well-prepared ambassadors of the country’s rich cultural and geographical landscape.
Destination Canada’s new programme signifies a forward-thinking approach to engaging travel agents in promoting tourism through experiential learning.
