Premier Travel has appointed Rachel Brinkley as its new cruise business development manager.
- The growing interest in cruise travel has prompted Premier Travel to strengthen its expertise.
- Rachel Brinkley’s appointment aims to advance the company’s cruise strategy and improve collaborations.
- She brings extensive experience from her previous role at Fred Olsen Travel.
- Brinkley expresses enthusiasm for her new role and the opportunities it presents.
In an effort to enhance its cruise offerings, Premier Travel has strategically appointed Rachel Brinkley as its cruise business development manager. This appointment reflects the company’s response to a noticeable increase in interest from both returning and new customers in the cruise industry.
Premier Travel’s managing director, Paul Waters, highlighted that Brinkley’s comprehensive knowledge of the cruise sector is expected to significantly contribute to the company’s strategic direction. She will engage with cruise lines to forge new partnerships, host educational sessions, and organise ship visits, which are intended to bolster the team’s expertise and engage clientele effectively.
Rachel Brinkley’s previous experience at Fred Olsen Travel has equipped her with the skills to build and sustain strong supplier relationships. Her expertise will be crucial as Premier Travel seeks to extend its distribution capabilities through new shops and expanded homeworking branches.
The cruise industry’s rapid expansion post-pandemic has created opportunities for Premier Travel to collaborate more closely with cruise operators. Brinkley’s role is pivotal in capitalising on this momentum and driving further sales growth for the company.
Expressing her excitement for joining Premier Travel, Brinkley stated that the company’s vision and the potential within the cruise sector make it an exciting time to be involved. She anticipates leveraging her skills to enhance Premier Travel’s cruise portfolio.
Rachel Brinkley’s strategic appointment marks a forward-thinking move by Premier Travel to cement its position in the growing cruise market.
