Riviera Travel commemorates its 40-year journey, honouring the indispensable role played by UK travel agents during a celebratory cruise event in Paris.
- Phil Hullah, Riviera’s chief executive, expressed heartfelt thanks to agents for their steadfast support over the decades.
- Riviera Travel began in 1984 with a modest trip from Burton-on-Trent to Paris, and has since grown into an international travel operator.
- The expansion of the company included Mediterranean tours and river cruises, overcoming numerous global challenges.
- Industry milestones faced by Riviera Travel highlight the resilience and importance of strong trade partnerships.
Riviera Travel’s celebration of its 40th anniversary in Paris marks a significant milestone in the company’s history. The event served not only as a celebration but also as a moment of reflection for Phil Hullah, the chief executive, who acknowledged the significance of travel agents in the company’s journey. Speaking at the gathering, Hullah emphasised the unwavering support received from UK travel agents, attributing the company’s success to their dedicated partnership over the past four decades.
The origins of Riviera Travel trace back to March 1984, starting with a small-scale venture involving a coach trip from Burton-on-Trent to Paris. This modest beginning laid the foundation for what would become a flourishing international business, expanding its offerings to include Mediterranean tours, followed by long-haul trips and river cruises. The company’s growth is a testament to its adaptability and commitment to exploring new travel opportunities.
Throughout its history, Riviera Travel has navigated a series of significant global events that shaped the travel landscape. From the fall of the Berlin Wall to the challenges posed by events such as the volcanic ash cloud in 2010 and the coronavirus pandemic, the company has consistently overcome obstacles with the robust support from its trade partners. Hullah acknowledged these ‘seismic events’ which tested the resilience of the industry, reflecting on how these challenges strengthened Riviera’s resolve and commitment to its customers.
As Riviera Travel operates in 66 destinations worldwide and continues to build on its legacy of taking 1.45 million guests on various adventures, the message from Hullah during the celebration was clear: the company’s achievements over the past 40 years could not have been realised without the unwavering backing of travel agents.
In concluding his address, Hullah made it evident that the journey from a solitary coach trip to a global enterprise is one built on trust and collaboration. His gratitude was apparent as he thanked the agents collectively, recognising that their ongoing support remains an invaluable asset to Riviera Travel’s continued success.
Riviera Travel’s 40-year legacy illustrates the power of partnership and resilience in the travel industry.
