Cheshire-based Aquilium Travel aims to double its homeworker numbers, reflecting the growing demand in the luxury travel sector.
- Aquilium Travel has appointed Louise Baxendell as their recruitment manager to lead this significant expansion.
- The recruitment drive follows a successful growth period after a key investment by Jennifer Atkinson’s Travel Seen Group.
- A new lead generation system is set to enhance business for Aquilium’s homeworkers, leveraging luxury travel leads.
- The strategy includes expanding The Travel Directors and the Luxury Travel Franchise, particularly for newcomers to the industry.
Cheshire-based Aquilium Travel is setting ambitious targets to expand its workforce, specifically focusing on increasing the number of homeworkers from just over 30 to an impressive 60. This bold move comes at a time when the luxury travel sector is experiencing unprecedented growth, necessitating an increase in skilled professionals to meet rising demand.
The appointment of Louise Baxendell as recruitment manager marks a pivotal step in this expansion strategy. Having previously worked with Holidaysplease, Not Just Travel, and Global Travel, her extensive experience in the homeworking sector is expected to drive the recruitment efforts forward effectively.
This strategic expansion is being implemented in the wake of a substantial 50% sales growth reported by Aquilium Travel since Jennifer Atkinson’s Travel Seen Group acquired a majority stake in the company seven months ago. Atkinson’s leadership has been instrumental in reshaping the company’s growth trajectory, enabling a more robust framework for business development.
Central to this expansion is the implementation of a new lead generation system. Developed under the guidance of Jennifer Atkinson, this system is designed to provide homeworkers with direct access to qualified luxury travel leads. This not only promises to grow the individual businesses of Aquilium’s homeworkers but also aims to enhance the overall value they can offer to their clients.
Further complementing these efforts is the expansion of The Travel Directors brand and the Luxury Travel Franchise. The former is targeted at established travel professionals, while the latter offers opportunities for those new to the travel industry. Baxendell’s role will not only focus on recruiting homeworkers but also on bringing in new franchisees eager to embark on a career in luxury travel.
In a statement, Baxendell expressed her enthusiasm for the burgeoning opportunities in the luxury travel sector, highlighting that agents within the industry are beginning to see considerable rewards for their expertise and efforts.
Aquilium Travel’s comprehensive recruitment strategy is poised to significantly enhance its operational capacity and market presence within the luxury travel sector.
