Tara Jerrard steps into her new role to bring innovative strategies.
- With a wealth of experience from Etihad Airways and Ace Travel Management, Jerrard aims to revitalise approaches.
- Her focus will be on developing trade partnerships, particularly in the southern region of England.
- The integration of best practices from outside the travel industry is a key component of her strategy.
- River cruising, small ship sailing, and touring are currently seeing significant growth, highlighting immense business potential.
Tara Jerrard’s appointment as the Business Development Manager for the southern region at APT & Travelmarvel marks a strategic shift aimed at embracing innovative methodologies within the travel sector. With her extensive background in corporate and airline management from her time at Etihad Airways and Ace Travel Management, Jerrard is poised to provide a fresh perspective and invigorate business strategies.
Jerrard’s role will heavily focus on forging and enhancing trade partnerships throughout the southern parts of England. This initiative aims to lay the groundwork for deeper connections between APT & Travelmarvel and their partners, fostering mutual growth. Her approach is defined by integrating successful practices from industries beyond travel, ensuring a broadened perspective on trade and management.
Brad Bennetts, head of sales and business development, emphasised that a competent sales team is crucial for the success of their partners. He recognises Jerrard’s unique blend of sales acumen, rich industry experience, and innovative thinking as an asset. Bennetts remarked on the importance of these qualities especially when launching new river cruise fleets, expanding small ship offerings, and introducing exclusive UK sailings.
Jerrard herself expressed enthusiasm for her new role, noting, “APT is a company that truly cares about its people and its partners – a culture that I am delighted to now be a part of.” Her recognition of the booming interest in river cruising, small ship sailing, and touring underscores the vast business opportunities these sectors present. This sentiment reflects in her strategy to leverage these growing interests within the travel style market.
Tara Jerrard’s strategic approach is set to enhance APT & Travelmarvel’s influence in the travel industry, leveraging her considerable experience and innovative strategies.
