Rainbow announces its new Latin America travel brochure focusing on responsible tourism.
- The brochure is accessible online and being distributed to travel agents.
- It features 16 key destinations with unique travel guides and itineraries.
- Rainbow collaborates with Positive Planet to reduce carbon emissions across its brands.
- Every booking includes a donation to the Lata Foundation for regional initiatives.
Rainbow has recently launched a comprehensive travel brochure dedicated to Latin America, with the central theme of responsible tourism. Available both online and in print, the brochure aims to provide travel agents and clients with the necessary tools to plan tailor-made holidays. It covers 16 diverse destinations, including popular ones like Costa Rica and Peru, as well as lesser-known gems such as Ecuador and the Galapagos.
Each featured destination is supplemented with a detailed travel guide and suggested itineraries. These itineraries are designed to offer insights into the best ways to explore these locales, alongside recommendations for activities and excursions. The brochure highlights Rainbow’s ongoing commitment to sustainability by detailing its partnerships with responsible tourism organisations.
A standout element of Rainbow’s initiative is its collaboration with Positive Planet, which plays a pivotal role in assisting the brand and its fellow ITC Group members in measuring and reducing carbon emissions. Furthermore, Rainbow donates a portion of each booking to the Latin America Travel Association (Lata) Foundation, thereby supporting community and environmental initiatives throughout the region.
Jack Brooker, a specialist in Latin American travel, emphasised the potential of Latin America as a vibrant and expansive travel destination. He recognised the challenge first-time visitors face in selecting destinations, stating that the brochure is designed to help clients and travel agents pinpoint ideal locales and plan experiences perfectly tailored to their preferences and budgetary constraints.
Rainbow’s new brochure sets a benchmark in promoting sustainable, tailor-made travel experiences in Latin America.
