InteleTravel has witnessed a significant rise in cruise bookings this September, attributed partly to its involvement in Cruise Week. The first half of September saw cruise sales double, from 6.5% to 13% of total bookings, compared to the prior year. A strategic campaign, including podcasts and promotions, supported this growth. InteleTravel also launched an advanced cruise booking engine during this period.
This September, InteleTravel reported a substantial increase in cruise bookings, which more than doubled from the same period last year. The homeworking agency attributed this surge to effective marketing strategies rolled out during Cruise Week.
The initial two weeks of September showcased a remarkable shift in reservation patterns, with cruise sales comprising 13% of overall bookings at InteleTravel. This marked a significant jump from the 6.5% recorded during the identical timeframe in the previous year.
Central to this upswing was InteleTravel’s concerted effort to promote cruising through a carefully crafted campaign. This initiative included a mix of digital engagements, such as podcasts, webinars, and Facebook interviews, primarily launched in the early days of September. The company’s provision of partner promotions and newsletters further fuelled interest and commitment among prospective cruisers.
Coinciding with National Cruise Week, InteleTravel introduced a new in-house cruise booking engine. This platform, characterised by robust functionality and real-time feeds, aimed to enhance user experience through quality imagery and operational efficiency.
Tricia Handley-Hughes, Managing Director of InteleTravel UK and Ireland, highlighted the importance of cruise partner collaboration. She emphasised the value of ship visits in converting enquiries into revenues, noting that cruise partners offering multiple ship visits often see substantial returns on their investments.
InteleTravel’s strategic alignment with cruise industry events and technology has evidently paid off in boosting its cruise bookings.
