Kirsty’s, known for its allergen-free food products, enlists the expertise of Live & Breathe agency to spearhead its new growth initiative.
- The collaboration aims to bolster Kirsty’s brand through strategic marketing endeavours.
- The launch of a new high-protein meal range, Prep’d Protein, marks a significant expansion for the brand.
- Live & Breathe will oversee strategy development, packaging, and digital marketing, among other areas.
- This partnership seeks to engage new consumer demographics while maintaining existing customer loyalty.
Kirsty’s, a brand synonymous with allergen-free food products, has joined forces with the creative agency Live & Breathe to launch a strategic growth campaign. This collaboration is set to enhance Kirsty’s brand presence and introduce a new high-protein meal range, Prep’d Protein.
Kirsty Henshaw, the founder of Kirsty’s, expressed enthusiasm about the partnership, highlighting the alignment in values and vision between the brand and the agency. She stated, ‘We’re so excited to be working with Live & Breathe as we take the Kirsty’s brand to the next level.’
The agency’s role will encompass various aspects, including brand strategy, packaging design, and digital marketing. This comprehensive approach aims to connect with a broader demographic, thereby increasing the brand’s market penetration.
Emma Donohoe, Senior Account Director at Live & Breathe, reiterated the importance of this collaboration during this pivotal period of growth for Kirsty’s. She emphasized the loyalty and trust Kirsty’s has cultivated over the years, thanks to its commitment to quality and allergen-free products.
The strategic marketing efforts will be directed at expanding Kirsty’s consumer base while continuing to cater to its loyal customers. There is a strong focus on maintaining product quality and taste, essential elements that have contributed to the brand’s beloved status.
The partnership between Kirsty’s and Live & Breathe represents a concerted effort to expand the brand’s reach while reinforcing its commitment to quality and innovation.
