A new safari guide is set to transform wildlife holiday planning for travel agents, according to recent developments. This detailed guide by Audley Travel aims to provide agents with the necessary expertise to craft unforgettable African safari experiences for their clients.
- As part of a strategic move, Audley Travel is distributing a 32-page safari guide to 2,500 agents and through digital platforms.
- The guide covers diverse safari experiences across countries from Madagascar to Tanzania, focusing on ‘Big Five’ encounters.
- Research has shown a significant interest in wildlife trips, with many premium travellers planning a safari in the near future.
- Greg Thurston, Audley’s Trade Sales Manager, emphasises the guide’s role in sharing deep specialist knowledge to aid agents.
Audley Travel, a renowned provider of bespoke travel experiences, has unveiled a comprehensive safari guide tailored for travel agents specializing in African wildlife tours. This strategic initiative involves the distribution of a 32-page publication designed to equip agents with the nuanced knowledge required to plan extraordinary safari experiences for clients.
The guide is set to reach 2,500 agents, facilitated through both direct mailing and digital access, underscoring Audley’s commitment to enhancing agent support. With coverage spanning from Madagascar to Tanzania, the guide delves into various safari experiences, highlighting notable ‘Big Five’ encounters and other bucket-list adventures.
The release of this guide is backed by research indicating a growing interest in wildlife holidays among premium travellers. In the past five years, 16% of such travellers have embarked on a wildlife or safari trip, and 20% intend to do so in the forthcoming two years.
Greg Thurston, Trade Sales Manager at Audley Travel, articulates that the guide is born out of a desire to extend Audley’s specialist knowledge to travel agents. The intent is to help these agents curate tailor-made, dream-fulfilling safaris for their clients. According to Thurston, “Behind every one of our safaris is decades of knowledge and carefully nurtured relationships.”
The guide aims to aid agents whether their clients are first-time visitors to the African bush or seasoned safari enthusiasts. It offers insights into the best locations for wildlife sightings, the most skilled guides, and the finest accommodations, all with the goal of crafting a safari journey that aligns with clients’ aspirations.
Audley Travel’s new guide positions travel agents to deliver unparalleled safari experiences, leveraging extensive expertise and insight.
