Luxury brand Fitzroy of London has undergone a rebranding by Lancashire-based Studio Up North (SUN).
- Fitzroy of London seeks to enhance its presence in the UK’s washroom product sector.
- SUN’s rebranding aims to emphasise empowerment, self-expression, and joy within Fitzroy’s brand image.
- The agency developed a new product guide to position Fitzroy as a leader in luxury accessible design.
- The rebranding reflects a deep understanding of Fitzroy’s target audience and brand essence.
Lancashire design studio, Studio Up North (SUN), has expertly redesigned the image of Fitzroy of London, a luxury brand known for its inclusive bathroom fixtures. The rebranding effort was driven by Fitzroy’s ambition to elevate its standing within the UK’s competitive washroom products market. SUN’s approach sought to highlight key elements of empowerment, self-expression, and joy, effectively aligning with Fitzroy’s vision.
Victoria Cornfield, Marketing Manager at Fitzroy of London, praised the work of SUN, stating, ‘We are delighted with the exceptional work delivered by SUN design agency.’ This collaboration has culminated in a stunning new brand identity that resonates strongly with Fitzroy’s ethos and future aspirations.
The design studio from Rossendale also produced a comprehensive product guide tailored to reinforce Fitzroy’s commitment to luxury accessible design. This strategic move is aimed at fortifying Fitzroy’s market position and ensuring the brand remains at the forefront of this specialised sector.
SUN’s rebranding has not only refreshed Fitzroy’s aesthetic appeal but also deepened the narrative of its unique market position. The creative agency has demonstrated an acute understanding of Fitzroy of London’s target demographics, which has resulted in a brand identity that embodies both tradition and modern innovation.
The successful collaboration between Fitzroy of London and SUN underscores the importance of strategic rebranding in staying relevant and competitive.
