Celebrating its 30th anniversary, Anzcro unveils an expanded Australia programme in response to surging demand.
- The programme adds 12 new pages featuring enriched content, particularly emphasising Tasmania, Northern Territory, and South Pacific regions.
- Anzcro introduces Motorhome itineraries, offering comprehensive driving guides to enhance travellers’ experiences across Australia.
- Trade support has been pivotal, with agents showing increased interest, promoting a diverse exploration of Australia.
- Anzcro marks the special occasion with a wine prize draw for agents engaging with the new brochure.
In a move to commemorate its 30th year in business, Anzcro has launched its largest Australia programme to date, a direct response to the increasing demand for Australian travel experiences. The programme boasts an addition of 12 pages, incorporating both new and expanded content, specifically emphasising areas like Tasmania, the Northern Territory, and the South Pacific regions. The enhancements reflect Anzcro’s commitment to providing a richer, more comprehensive exploration of Australia.
For the first time, Anzcro has integrated Motorhome itineraries into their offerings. These itineraries are designed to assist travellers by providing detailed driving guides, intended to help clients manage travel times effectively and truly appreciate the vastness of the Australian landscape. This addition caters to a growing interest among visitors eager for Motorhome holidays as a means to explore the country’s diverse terrains.
The success of the programme can be largely attributed to trade support, which has seen significant growth. Sales Director Shubhra Halliday expressed the company’s appreciation for the overwhelming support from agents over the past year. In return, Anzcro aims to provide agents with a broader range of Australian products, thus enabling a more diverse exploration for their clients across the continent.
According to General Manager Andrew Guthrey, the introduction of expanded content was necessitated by a record increase in sales, surpassing previous benchmarks. The updated brochure not only includes more accommodation and sightseeing options but also encourages travellers to venture into less explored regions. Areas like Tasmania have attracted attention for their rich wilderness and historical significance, while South Australia’s Kangaroo Island and the Barossa Valley continue to be popular among visitors.
In light of its 30th anniversary, Anzcro is offering a celebratory incentive to agents. Those engaging with the new brochure can enter into a draw to win a case of Australian wine. This gesture symbolises the company’s gratitude towards its partners and celebrates the successful launch of its most extensive Australia programme to date.
Anzcro’s expansion showcases its enduring commitment to enhancing Australian travel experiences.
