The pandemic’s aftermath has profoundly affected American Queen Voyages, leading to its business shutdown.
- COVID-19 disrupted travel preferences, hitting the river cruise industry hard and making recovery difficult for AQV.
- With efforts to turn the tide proving futile, the company is now seeking protection through Chapter 11 bankruptcy.
- The parent company, Hornblower Group, is considering a sale but will wind down AQV if a buyer is not found.
- Partners and passengers are assured of refunds and facilitated cancellations as the company orchestrates an orderly closure.
American Queen Voyages (AQV), once a key player in the US river cruise market, has succumbed to the harsh financial climate induced by the COVID-19 pandemic. Despite significant efforts, the company could not recover from this unprecedented disruption in travel habits, prompting a decision to cease operations.
The company has updated its website to announce the “difficult decision” to shut down, as the river cruise sector struggled particularly due to shifts in consumer travel preferences during and after the pandemic. Due to these challenges, AQV’s business model became unsustainable, cementing its fate as the firm files for Chapter 11 bankruptcy protection to facilitate an orderly wind-down.
Hornblower Group, the parent company of AQV, conveyed its intention to attempt a sale of the struggling cruise line. However, should a suitable buyer not emerge, the unfortunate course will be a complete business closure. Adam Peakes, President of the Hornblower Group, confirmed the firm’s inability to rebound post-pandemic, underscoring the dire circumstances leading to this decision.
Communications to AQV’s suppliers and partners highlight the critical role they played in delivering high-quality travel experiences. Although operations have ceased, American Queen Voyages aims to manage this transition smoothly, ensuring all related matters are resolved adequately. Passengers with pre-booked voyages can expect full refunds facilitated via an online claims form, with assurances of minimal inconvenience.
In the United Kingdom and European territories, Light Blue Travel, operating as AQV’s general sales agent, aligns with AQV’s commitment by enabling refunds or facilitating alternative cruise options for affected passengers. Meanwhile, Fred Holidays, representing American Cruise Lines, offers similar itineraries, continuing unaffected by AQV’s shutdown. Consequently, consumers still have opportunities to explore cruising avenues despite this industry’s latest setback.
As AQV reflects on its journey, appreciation is expressed towards the crew and the local communities. With profound gratitude, the company acknowledges the memories forged over the years and the joy brought to countless guests. This reflective sentiment permeates their communication, emphasising sorrow for the disruption caused to all stakeholders yet committing to facilitating a seamless closure process.
American Queen Voyages is winding down operations due to pandemic-induced challenges, aiming to mitigate disruptions for all involved.
