Princess Cruises strengthens its trade sales division by appointing Yasmin McKechnie and Josh Smith.
- Yasmin McKechnie steps into the role of senior sales manager with extensive experience.
- Josh Smith is appointed as the sales development and engagement manager to bolster business growth.
- The appointments reflect the cruise line’s commitment to enhancing strategic partnerships in the UK.
- The trade sales team is now composed of 17 members led by sales director Hayley Moore.
Princess Cruises has strategically enhanced its trade sales team by bringing in Yasmin McKechnie and Josh Smith, thus signalling a firm commitment to expanding its reach and influence within the industry. This significant move points towards the line’s dedication to reinforcing its market position through targeted trade partnerships and development initiatives.
Yasmin McKechnie, having commenced her role on 22 April, brings with her a wealth of experience gained from her previous engagements with P&O Cruises and Virgin Holidays. Her appointment as senior sales manager is intended to align with Princess Cruises’ strategic objectives, enabling the team to focus on key accounts and business development across the United Kingdom.
In her previous roles, McKechnie held positions such as strategic business manager and e-commerce manager at P&O Cruises, where she honed her skills in driving sales and managing strategic partnerships. Her expertise is expected to bolster the cruise line’s capabilities in executing its sales strategy and fortifying its operational framework.
Josh Smith, taking up his new position on 7 May, enters with seven years of experience in the travel industry. Having worked with names like Royal Caribbean International, Virgin Atlantic, and Tui, he is set to provide a fresh perspective to the sales development and engagement manager role.
Smith has been tasked with the critical role of serving as the ‘voice of Princess Cruises’ to the trade, aiming to disseminate essential information to front-line travel agents. Additionally, he will focus on implementing training plans to support key accounts while actively seeking out new business opportunities.
The expansion of the sales team under the leadership of Hayley Moore, the sales director, elevates the total number of team members to 17. This strategic enlargement is poised to enhance Princess Cruises’ ability to nurture strategic alliances and ensure a robust position within the competitive UK market.
With these appointments, Princess Cruises is reinforcing its strategic ambitions to solidify and expand its presence in the trade sector.
