Cunard’s Alaskan fam trip offers travel agents a unique firsthand cruise experience, enhancing their future sales potential.
- Travel agents sailed on the Queen Elizabeth for a seven-night voyage, enjoying life on board and diverse excursions.
- Cunard has expanded its fam trip programme for 2023, offering agents eight unique voyages throughout the year.
- Agents attending a recent Queen Mary 2 trip noted it ‘set the bar high,’ dispelling myths about the cruise line.
- Participants hailed the Alaskan voyage as ‘amazing,’ highlighting its potential to boost Cunard sales.
Earlier this year, a select group of travel agents embarked on a remarkable journey with Cunard, traversing the stunning landscapes of Alaska aboard the distinguished Queen Elizabeth. This seven-night excursion allowed agents to immerse themselves in the intricate world of cruise travel, both onboard and during onshore excursions, significantly enhancing their cruise expertise.
Cunard’s decision to double its fam trip programme for 2023 underscores its commitment to immersive agent training. By organising eight distinct voyages, Cunard provides numerous opportunities for agents to experience the brand firsthand, equipping them with insights to better sell Cunard experiences to their clients.
Agents who participated in a prior fam trip on Queen Mary 2 expressed appreciation for the event’s ability to challenge and change perceptions of the brand. Their feedback suggests that these experiences not only educate but also act as powerful tools for countering brand misconceptions and solidifying trust in Cunard’s offerings.
Each voyage provides travel agents with invaluable experiences, enhancing their ability to market cruise holidays effectively. As they navigate diverse destinations and engage with fellow agents, they cultivate a nuanced understanding of the cruise industry, which, in turn, becomes a compelling narrative for potential travellers.
The feedback from the Alaskan voyage was overwhelmingly positive, with agents lauding it as ‘amazing.’ This enthusiastic response reflects the potential of such trips to invigorate and support future sales endeavours by providing agents with firsthand experience and stories to share.
Cunard’s enhanced fam trip programme demonstrates its dedication to enriching travel agents’ expertise, thereby boosting future sales.
