The Hays Travel branch in Sutton aims to leverage its appearance in a national TV advertisement to enhance its local profile and reach across southwest London.
- The Sutton store was prominently featured as the backdrop for a recent ITV advert, which is part of a broader marketing campaign by the agency.
- Despite being a new location, the Sutton branch is working to build a substantial customer base from scratch, supported by this increased visibility.
- Manager Mike Fox is utilising social media and community engagement strategies to expand the branch’s reach and customer database.
- The store has integrated local partnerships, such as collaborating with charities, to increase footfall and diversify its clientele.
The Hays Travel outlet in Sutton is strategically capitalising on its role in the company’s latest nationwide TV advertisement to boost its presence locally and regionally within southwest London. The branch’s inclusion in the advert serves as a pivotal component of the agency’s current marketing campaign airing on ITV until August.
Despite its recent opening in October 2023, the Sutton branch, which moved from the former Thomas Cook premises, is committed to establishing a new customer base from the ground up. The heightened exposure from the TV campaign is instrumental in this regard, as it showcases the branch to a wider audience.
Mike Fox, the manager of the Sutton branch, observed the filming of the advertisement as it transformed the store into a temporary film set. Fox envisions leveraging this publicity through social media platforms to extend the branch’s visibility beyond Sutton, reaching areas like Twickenham and even as far as Harrow, where no other Hays branches are present.
In a bid to create a lasting connection with the local community, the Sutton branch organised an open day, an event marked by the presence of local dignitaries and celebratory activities. This initiative not only generated excitement but also affirmed the branch’s role as a staple in the community, a sentiment bolstered by positive social media engagement.
The Sutton branch is not just relying on advertising; it is also forming strategic partnerships to draw in diverse clientele. Collaborating with a local charity to create a family-friendly scavenger hunt is one such initiative aimed at attracting more families. Moreover, the branch is keen on expanding its cruise booking services, which currently account for less than 10% of its transactions.
With a team of six staff members, including a novice in the travel industry, the Sutton branch is poised for growth, planning to hire additional personnel in the form of a consultant and an apprentice. This growth aligns with the store’s ambition to harness the momentum from the TV advert and solidify its reputation as a key player in the local high street travel sector.
The Sutton branch of Hays Travel is leveraging its TV advertisement appearance to expand its reach and establish a robust community presence.
