The Wave Awards 2023 spotlight the pinnacle of achievement in the cruise sector, highlighting innovation, growth, and collaboration.
- The event introduces new categories for travel agents, aiming to recognise the versatility and independence within the industry.
- Focus shifts towards technology’s impact on the cruise industry, showcasing the advancements steering its future direction.
- Esteemed figures from leading cruise lines express pride in sponsoring the awards, underscoring the event’s prestige.
- The Wave Awards continue to foster a sense of community, celebrating the cruise industry’s achievements in a distinctive setting.
On 13 November, the Wave Awards 2023 will be hosted at The Dorchester, situated in the heart of central London. This year’s event promises a reinvigorated approach with the introduction of new categories, such as Best Independent/Solo Agent, designed to acknowledge the significant contributions of homeworkers and small agencies in the travel sector. These additions aim to celebrate the diversity and adaptability that characterises the modern cruise industry.
The awards also place a heightened emphasis on technological innovation, recognising its transformative influence across the sector. With technology continuously reshaping how cruises operate and enhance guest experiences, the Wave Awards seek to acknowledge those driving forward technological advancements and efficiencies within the industry.
Fred Olsen Cruise Lines’ head of sales, Geoff Ridgeon, remarked on the prestige associated with the awards, illustrating their high regard within the industry. He expressed enthusiasm about being a headline sponsor once again, highlighting the importance of celebrating innovation and excellence alongside partners and colleagues. ‘It’s fantastic to recognise the best of cruising with our agent partners and industry colleagues alike,’ Ridgeon stated.
Similarly, Vicky Billing, head of partnerships at Riviera Travel, conveyed pride in sponsoring an event that inspires further growth and creativity within this dynamic industry. She underscored the event’s role in encouraging continued excellence and innovation among cruise operators.
Cunard’s acting senior vice president, Angus Struthers, emphasised their commitment to delivering outstanding experiences, aligning with the prestigious nature of the Wave Awards. Struthers noted that recognising industry excellence harmonises with Cunard’s core values and dedication to luxury ocean travel.
Karen Farndell, UK sales and marketing director for Holland America Line, echoed these sentiments, praising the event’s ability to celebrate industry achievements. She described the Wave Awards as ‘a night to remember,’ and expressed eager anticipation for the event, which serves not only as recognition of achievement but also as a gathering for industry camaraderie.
The Wave Awards 2023 exemplifies the cruise industry’s commitment to recognising and advancing excellence and innovation.
