A travel agent from Dundee made headlines by getting a tattoo of a significant company logo during a recent industry trip.
- Joel Grant of the Hays Travel franchise, known for his distinct tattoos, added a Jet2holidays logo to his collection while on the Cover Stars 2025 trip in Cyprus.
- Grant’s tattoo reflects a growing trend of personal branding within the travel industry, sparking conversations at his branch.
- He previously acquired a Balkan Holidays tattoo last year, establishing a unique tradition on these trips.
- The tattoos have become talking points for Grant, enhancing his rapport with clients who appreciate his passion for travel.
In a bold move that has drawn attention across the travel sector, Joel Grant, a travel agent based in Dundee, has permanently inked his appreciation for Jet2holidays by getting their logo tattooed during the Cover Stars 2025 trip in Cyprus. This distinct choice marks Grant’s seventh tattoo, with two dedicated specifically to travel-related experiences.
Previously, Grant had etched a Balkan Holidays tattoo during a trip to Bulgaria, hosted by the respective operator. This act of permanent brand affiliation was conceived to establish a memorable identity within the travel industry and differentiate himself from peers. Grant has humorously remarked on social media, ‘I’ll be the guy who gets a tattoo every trip he goes on,’ signalling his commitment to this new tradition.
The decision to adopt such a novel approach stems from Grant’s desire to make a lasting impact on the travel industry. He aims to be recognised as ‘the guy who gets a tattoo every trip he goes on and I’m happy with that.’ Such personal branding is unique in travel circles and is set to be Grant’s trademark as he continues to build his career.
Grant’s choice has not gone unnoticed at his workplace. Customers visiting his Dundee branch have sparked conversations about the tattoo, significantly boosting client interaction. ‘When customers come in and they say how much they love Jet2, I go,
Well, I love them that much I’ve got a tattoo on my leg!
Grant shared, detailing how his bold decision garnered laughs and discussions.
This daring approach to personal and professional branding within a traditional industry context has highlighted Grant’s willingness to push boundaries. His strategy not only differentiates his professional persona but also engages customers in a manner that few other traditional marketing strategies could achieve.
Joel Grant’s tattoos are a striking example of personal branding that resonates within the travel sector.
