Ade Adepitan leads an initiative to enhance accessibility and social inclusivity in Spain’s travel sector.
- Appointed as ambassador for ‘Spain for All’, Adepitan’s role involves strategic consultancy to promote inclusivity.
- The campaign includes an advisory panel to assess accessibility challenges and opportunities across Spain.
- A December UK survey revealed that 86% of respondents view Spain as accessible for travel.
- Adepitan shares personal insights on navigating Spain as a wheelchair user, aiming to improve travel experiences for all.
TV personality Ade Adepitan has taken the helm of a pioneering campaign designed to improve accessibility and social inclusivity within Spain’s travel industry. Named the ambassador for the ‘Spain for All’ initiative, Adepitan collaborates closely with the Spanish Tourist Office. His role is not merely symbolic, as he partakes in strategic consultancy to highlight and address the challenges faced by disabled travellers.
One of the key components of this initiative is the formation of a travel industry advisory panel, tasked with identifying significant accessibility challenges and exploring potential improvements. This initiative reflects Spain’s dedication to fostering an inclusive environment for all tourists, regardless of their physical capabilities.
The campaign’s foundation is supported by a UK survey conducted in December, which involved 1,800 UK adults. The survey findings are compelling, with 86% of participants affirming that Spain is perceived as either ‘very or quite’ accessible. This statistic bolsters the campaign’s mission to champion enhanced accessibility across the Iberian nation.
Having resided in Zaragoza and travelled extensively throughout Spain, both professionally and personally, Adepitan possesses a wealth of firsthand experience. As a wheelchair user, his insights are invaluable to the campaign. His involvement aims to elevate the travel sector’s understanding of accessibility needs, ensuring a more inclusive experience for all visitors.
Adepitan is also set to contribute to Spain Sustainability Day on April 17, focusing on social sustainability and accessibility. He articulates the profound impact such campaigns can have, stating, “I already rank Spain highly for accessibility, but it is imperative to educate the tourism industry to cater for people with disabilities appropriately.” He stresses the importance of not viewing disabled individuals as burdens but as valued customers.
Spanish Tourist Office UK Director Manuel Butler praises Adepitan’s involvement, highlighting his extensive travel throughout Spain as an asset to the campaign. Butler underscores the goal of learning from Adepitan and industry peers to create an inclusive travel sector. This partnership represents a significant stride towards achieving a universally accessible tourism experience.
The ‘Spain for All’ campaign, championed by Ade Adepitan, is poised to redefine accessibility in Spanish tourism, leveraging valuable insights and strategic partnerships.
