Abercrombie & Kent’s recent expansion in Mexico highlights their dedication to delivering premium travel experiences. The launch of a new destination management company (DMC) in Mexico is a strategic move to enhance their Latin American presence. Veteran Graeme Bull leads this initiative, following his success with A&K’s Colombian DMC. This expansion aligns with A&K’s upcoming property launch in the Yucatan region. Rebecca Osman, senior vice-president, reaffirms the company’s commitment to showcasing Mexico’s rich culture and landscapes.
Luxury travel operator Abercrombie & Kent has strategically expanded into Mexico by establishing a new destination management company (DMC). This move underscores their ongoing commitment to providing unparalleled travel experiences in Latin America. By setting up a DMC, A&K aims to enhance its service offerings within the region, catering to the sophisticated desires of its clientele.
Heading the new DMC is Graeme Bull, a seasoned professional who recently orchestrated the successful launch of A&K’s Colombian operations. His deep understanding of the Latin American market and prior experience in managing A&K’s product offerings in both Latin America and the Indian subcontinent make him an ideal leader for this venture. Bull remarked, “[Mexico] offers a wealth of cultural, historical, and natural wonders that perfectly align with our discerning travellers’ desires.”
The Mexican expansion forms part of a broader strategic plan, which also includes the development of new properties in the Yucatan region. A&K anticipates having the DMC operational by the end of the year, providing clients with customised itineraries, exclusive experiences, and round-the-clock support.
Senior vice-president Rebecca Osman highlighted the importance of Mexico as a travel destination, noting that the DMC represents a natural progression for the company’s global mission. She stated, “With Graeme at the helm and our upcoming properties in the Yucatan, we are excited to offer our guests even more opportunities to discover the rich culture, stunning landscapes, and warm hospitality of Mexico.”
This move follows A&K’s announcement of plans to introduce a luxury riverboat in Peru the following year, further evidencing their strategic focus on Latin America. The establishment of the Mexican DMC, with its comprehensive service palette, illustrates A&K’s commitment to broadening the experiential horizons available to their customers.
The launch of Abercrombie & Kent’s Mexican DMC marks a significant step in their strategic expansion across Latin America, promising enhanced travel experiences.
