Stuart Allison has been appointed as the new chief commercial officer at P&O Cruises, transitioning from his previous role at Princess Cruises.
- Allison’s new role is part of Carnival Corporation’s strategic effort to boost P&O Cruises’ passenger numbers and long-term growth.
- In mid-October, Allison will begin his duties, reporting directly to Carnival UK and P&O Cruises president Paul Ludlow.
- Ludlow expressed confidence in Allison’s expertise and familiarity with the brand to propel P&O Cruises forward.
- This appointment signifies a critical development in P&O Cruises’ strategy to enhance its market presence.
Stuart Allison, a seasoned executive from Princess Cruises, has been appointed as the chief commercial officer at P&O Cruises, a prominent brand within Carnival Corporation, commencing his role in mid-October. His previous position as senior vice-president for the Asia Pacific, UK, and Europe at Princess Cruises underscores his extensive experience within the cruise industry, which is expected to be instrumental in his new role.
Allison’s appointment is a strategic move by Carnival Corporation aimed at strengthening P&O Cruises’ market position by increasing passenger numbers and implementing long-term strategies for growth. His responsibilities will include working closely with team members and partners to revitalise the brand and expand its reach within the competitive cruise market.
Reporting directly to Paul Ludlow, president of Carnival UK and P&O Cruises, Allison’s understanding of the cruise market dynamics is anticipated to be a significant asset. Ludlow highlights Allison’s passion and deep knowledge of the brand, which are deemed vital as P&O Cruises moves forward with its fleet of new Excel Class ships.
Allison expressed enthusiasm about the opportunities to engage a broader audience and solidify P&O Cruises’ status as the preferred choice for British cruise enthusiasts. He remarked on the vast potential to capture the attention of millions who have yet to experience cruising.
This appointment marks Allison’s return to the UK, where he initially began his career over 25 years ago with Carnival Corporation. This back-to-homecoming is not only nostalgic but brings along a blend of innovative vision and traditional expertise, expected to drive the cruise line’s future successes.
Stuart Allison’s new role at P&O Cruises represents a pivotal moment in the company’s strategic advancement.
