Fred Olsen Travel continues to expand its retail presence with the opening of its fourth concept store in Woodbridge after rebranding and relocating its TravelQuest agency.
- The store in Woodbridge will focus on promoting Fred Olsen Cruise Lines and Silversea Cruises, aligning with the company’s strategic partnerships.
- This relocation to the main thoroughfare enhances visibility and consumer accessibility, offering a luxurious in-store experience.
- The store includes a Luxury Cruise Club lounge, providing customers with an immersive experience to explore cruise options.
- Fred Olsen Travel aims to deliver personalised and knowledgeable service to meet the needs of Woodbridge and surrounding communities.
Fred Olsen Travel, continuing its strategic expansion, has unveiled its fourth concept store in Woodbridge following the rebranding and relocation of its formerly established TravelQuest store. Acquired in 2012, the store’s move from Church Street to a more prominent main thoroughfare signifies a strategic shift to enhance visibility and consumer engagement.
The newly rebranded store is specifically designed to focus on two renowned cruise brands, Fred Olsen Cruise Lines and Silversea Cruises. This strategic focus allows the store to utilise dedicated in-store branding, brochure displays, and marketing promotions to attract a targeted customer base. Through this new concept, the store aims to offer a curated selection of cruise and land-based holiday options.
Integral to the store’s design is the Luxury Cruise Club lounge, where customers can browse brochures and draw inspiration for future holidays in a relaxed setting. Managed by Claire Aitchison, the store continues with the same team, ensuring continuity in the personalised service that customers expect.
Paul Hardwick, director of retail, expressed enthusiasm about the rebranding and relocation, signifying a commitment to providing an enhanced shopping experience. He stated: “We are delighted to have relocated and rebranded our TravelQuest store, and look forward to continuing to offer all holidays and cruises to the people of Woodbridge and the surrounding communities through the personalised, knowledgeable service of Claire and her team.”
The Woodbridge store joins other Fred Olsen Travel concept locations in Worthing, Ringwood, and Eastbourne, each focusing on different supplier collections. Worthing features Classic Collection Holidays alongside Fred Olsen Cruise Lines and Titan, Ringwood boasts a variety including Cunard and Carnival Cruise Line, while Eastbourne highlights Riviera Travel among others.
With this latest addition, Fred Olsen Travel proudly operates 21 high street agencies, having opened seven new locations in the past four years. This continued growth underlines the company’s commitment to expanding its footprint and enhancing its service offerings.
Fred Olsen Travel’s strategic expansion with its new Woodbridge store underscores its commitment to growth and service excellence.
