Cunard is launching its most extensive sales drive across the UK this September, aiming to solidify its relationships with travel agents during Clia Cruise Week.
- A team of seven will meet with 250 agents in over 70 locations, highlighting the cruise line’s commitment to its partners.
- The initiative includes visits to the head offices of Fred Olsen Travel, Panache, and Travel Village, fostering deeper engagements.
- Tom Mahoney emphasises the opportunity to understand the challenges faced by agents and to share brand insights.
- Cunard’s strategy underscores the promising future of luxury travel and its dedication to delivering exceptional customer experiences.
Cunard is set to embark on its largest sales initiative to date during Clia Cruise Week, scheduled from 16th to 20th September. This ambitious endeavour demonstrates the cruise line’s dedication to strengthening ties with its extensive network of travel agents.
A specially assembled team of seven professionals will tour the UK, engaging face-to-face with 250 agents across more than 70 high street locations. This direct approach is indicative of Cunard’s proactive strategy to support and collaborate with its partners more effectively.
Integral to this tour are planned visits to major head offices, including Fred Olsen Travel in Ipswich, Panache in Chorley, and Travel Village also located in Chorley. These visits are expected to open dialogues that will allow for a more comprehensive understanding of market dynamics and agent needs.
Tom Mahoney, Cunard’s UK Sales Director, underscored the importance of these meetings, viewing them as pivotal opportunities to not only address the pressing concerns of their agent partners but also to disseminate crucial insights about the Cunard brand. He expressed enthusiasm about showcasing their extraordinary fleet and the unique experiences they offer onboard.
Mahoney highlighted the brighter prospects within the luxury travel sector, noting that such initiatives are essential for keeping abreast of market trends and ensuring that new offerings are aligned with consumer expectations. He envisions this campaign as a catalyst for inspiring agents and enhancing the overall client experience through informative and engaging interactions.
This strategic move by Cunard underscores the brand’s commitment to fostering robust relationships with travel agents, essential for the future of luxury travel.
