Anthony Blackmore, founder of Cruise365, steps into new ventures with “Bucket List Travel”.
- Blackmore plans to open several branches of his new brand, targeting both cruise and bucket-list markets.
- The initiative follows a strategic recommendation from the Association of Touring & Adventure Suppliers.
- Refurbishment plans in Crook aim to create a luxurious travel and cruise hub, allowing for events.
- Initial operations highlight an expected crossover market between traditional cruise customers and new aspirants.
Anthony Blackmore, a pioneer in the cruise sector since 1998 with his brand Cruise365, has embarked on an ambitious new project named “Bucket List Travel”. This venture marks his foray into a different segment of the travel industry, aiming to appeal to consumers looking for unique and memorable travel experiences.
Blackmore’s vision involves the establishment of multiple branches over the coming years, extending his brand’s reach beyond traditional cruising. This move, as Blackmore explains, caters to a market eager for significant, once-in-a-lifetime journeys, aligning with trends observed by the Association of Touring & Adventure Suppliers (Atas).
The Crook premises of Cruise365 are set for a transformation into a luxury travel and cruise suite. A budget of up to £40,000 has been earmarked for this renovation, with plans to host events in collaboration with notable partners such as AmaWaterways. This is reflective of Blackmore’s intention to offer a more immersive, consultation-based experience to clients.
Facing limited foot traffic, the current site in Crook predominantly serves customers online or over the phone. However, Blackmore is optimistic about enhancing face-to-face interactions by investing in physical spaces that appeal to high-end consumers. Should this concept prove successful, Blackmore envisions expanding “Bucket List Travel” across strategic locations in Northern England and potentially into Scotland.
Blackmore’s strategy includes leveraging familial ties, as he has involved his daughter Hannah in managing the brand’s digital and social media front. His belief in the crossover potential between cruise clients and those seeking bespoke, adventurous itineraries is a cornerstone of his business model.
Anthony Blackmore’s new travel brand is poised to revolutionise the tourism sector with its innovative approach.
