MSC Cruises has significantly boosted its Mediterranean Fly & Cruise offerings for summer 2025, increasing the programme by 30%.
- The company has partnered with Jet2 and Vueling to provide more flights from multiple UK airports, enhancing options for British travellers.
- New flight routes include Manchester to Rome or Barcelona, and Glasgow to Rome, ensuring greater accessibility for passengers.
- MSC World Europa, the firm’s newest ship, will feature in the seven-night Mediterranean itineraries visiting iconic ports.
- This expansion follows MSC’s recent partnership renewal with Emirates, highlighting Dubai’s growing prominence as a cruise hub.
MSC Cruises has made a decisive move to expand its Fly & Cruise programme in the Mediterranean by 30% for the summer of 2025, catering to the growing demand from British cruise enthusiasts. This enhancement forms a key part of the company’s strategy to offer more diverse and flexible travel options across popular cruise destinations.
In an effort to facilitate these increased offerings, MSC Cruises has partnered with budget airlines Jet2 and Vueling. This collaboration will see a notable increase in flight availability from major UK airports such as Manchester and Glasgow. For instance, passengers can now opt for flights from Manchester to either Rome or Barcelona, and from Glasgow to Rome. This expansion broadens the accessibility of MSC’s Mediterranean cruises significantly, catering to a wider pool of UK travellers.
The strategic integration of new flight routes is not just about volume but also about enhancing the overall travel experience. Antonio Paradiso, vice president of international sales for MSC Group’s Cruise Division, expresses pride in these advancements, highlighting that their customers appreciate the convenience of embarking directly from the UK or choosing from diverse Fly & Cruise options.
One of the highlights of these itineraries is the inclusion of MSC World Europa, one of the line’s latest ships. This vessel will host seven-night sailings exploring renowned locations like Santorini, Cannes, Genoa, Valletta, Messina, and Naples. The decision to deploy a new ship on these routes underscores MSC’s commitment to enhancing voyage options and passenger experience.
Moreover, this development aligns with MSC Cruises’ continuing endeavour of expanding its reach. The news of this programme expansion was preceded by the renewal of MSC’s partnership with Emirates. This strategic alliance aims to bolster Dubai’s status as a significant upcoming cruise hub, further enhancing the global reach of MSC’s cruise offerings.
MSC Cruises’ expansion in the Mediterranean Fly & Cruise sector reflects its proactive growth strategy and commitment to enhancing travel accessibility and experiences.
