Norwegian Cruise Line (NCL) is intensifying its focus on the UK and Ireland markets with key promotions and strategic expansions.
- Gary Anslow has been elevated to regional vice-president of the UK and Ireland, underscoring NCL’s commitment to these crucial markets.
- Several strategic promotions within NCL’s sales team signal a reinforced dedication to growth in the UK and Ireland.
- Emerging roles and enhanced support structures aim to bolster NCL’s brand awareness and market presence.
- The addition of field-based account executives further indicates NCL’s commitment to enhancing trade relationships.
Norwegian Cruise Line (NCL) is taking significant strides to strengthen its presence in the UK and Ireland, emphasised through the strategic promotion of Gary Anslow to regional vice-president. Having joined as senior sales director in 2021, Anslow’s new role signifies a pivotal move in NCL’s strategy to enhance its footprint in these key international markets.
The company’s resolve to expand its influence is further reflected in the promotion of Kirsty Webb, Chantelle White, and Laura Croft within the sales team. Webb ascends to the role of senior business development manager for the cruise specialist channel, while White shifts to business development manager for retail, homeworking, and consortia channels. Croft takes on the freshly minted position of UK and Ireland travel partner training manager, highlighting NCL’s focus on partner support and development.
NCL is committed to scaling up its operational capabilities by introducing two additional field-based account executives. This expansion is poised to enhance brand knowledge and deepen relationship ties with the trade community across the UK.
With 20 ships now deployed, nine set to navigate European waters in the coming summer, NCL’s growth trajectory is marked by the anticipated arrival of four Prima Plus-class ships over the next four years. This expansion offers substantive growth opportunities for both NCL and its agent partners.
Jason Krimmel, chief international sales and marketing officer, acknowledges the importance of the UK and Ireland as the second largest source market outside North America, affirming the region’s critical role in NCL’s strategic vision.
NCL’s strategic personnel expansions and market commitments underscore the company’s dedication to elevating its standing in the UK and Ireland.
