In a bid to enhance travel agent engagement, My Booking Rewards has appointed Montse Herrera Despradel as their new business development and partnerships manager. This strategic move aims to drive global sales, marketing strategies, and boost agent interaction across various markets worldwide.
- Montse Herrera Despradel will oversee engagement across key regions, including Europe, North America, Latin America, Asia, and the Indian Ocean.
- The role includes crafting global sales strategies and providing partner support to maximise the reward programme’s technology advantages.
- Herrera Despradel brings a rich background in the hotel and tourism industry, enhancing the potential for expanded partnerships.
- My Booking Rewards’ platform connects agents with over 1,200 hotels, fostering a vast network of 40,000 agents to boost bookings.
The appointment of Montse Herrera Despradel as the business development and partnerships manager marks a significant step for My Booking Rewards in augmenting travel agent engagement. Tasked with invigorating the agent network, Herrera Despradel’s responsibilities extend globally, covering strategic regions such as the UK, Europe, North America, Latin America, Asia, and the Indian Ocean.
Her role involves crafting and implementing global sales and marketing strategies while providing essential partner support to ensure the optimal utilisation of the programme’s technological offerings. This initiative is aimed at driving active participation and engagement from agents within diverse source markets, aligning with company growth objectives.
Herrera Despradel’s experience in the hotel and tourism industry is poised to play a transformative role. As she assumes her new role, she expressed enthusiasm about collaborating with the team to broaden agents’ understanding of the supplier base and unveil new opportunities to enhance their earning prospects.
Darren Pearson, the founder and chief executive, expressed confidence in Herrera Despradel’s capabilities, highlighting her invaluable linguistic skills and rich industry background as key assets in fortifying international partnerships and nurturing emerging markets globally.
My Booking Rewards facilitates a dual advantage platform where agents can both ‘earn and learn’. The online portal offers direct access to more than 1,200 hotels and resorts worldwide, while suppliers can engage with a vibrant network of 40,000 agents, thereby enhancing sales and booking conversions.
This strategic appointment underscores My Booking Rewards’ commitment to strengthening travel agent relations and expanding its global reach.
