Barrhead Travel is embarking on a transformative rebranding journey to ensure continued relevance into its fifth decade.
- In collaboration with Designate, the agency aims to attract new customers and sustain growth through a refreshed brand image.
- At a recent conference in Ibiza, agents celebrated another record-breaking year for the company, with a 12% increase in revenues.
- The rebrand will highlight Barrhead Travel’s strong presence in England and Northern Ireland, emphasising organic growth and new audience engagement.
- Workshops have laid the groundwork for the brand’s new look, promising a cohesive message at every customer interaction point.
Barrhead Travel is on the cusp of a significant rebranding initiative as the agency approaches its 50th year in operation. Spearheading this project, Designate, a creative agency, is set to help Barrhead Travel redefine its brand to captivate new audiences in 2025. “The project is going to propel Barrhead Travel into the new era,” stated Nicki Tempest-Mitchell, the agency’s sales and marketing director.
The initiative was a focal point at the company’s conference held in Ibiza, where agents gathered to celebrate a consecutive record-breaking performance in bookings. Revenues have risen by 12% compared to the previous year, driven by the success of the newly established US division and the touring and adventure segments, which together posted a growth of 32%.
Tempest-Mitchell elaborated on the purpose of the rebranding, underscoring the importance of remaining relevant as the industry evolves. According to her, “Being in business for five decades is no mean feat, but we want to ensure our business not only survives but thrives in 2025 and to do that we always want to ensure we remain relevant as a brand and we have the right infrastructure in place to do that.”
Highlighting the agency’s achievements, Tempest-Mitchell expressed pride in Barrhead Travel’s expansion into England and Northern Ireland, which has exceeded expectations. She remarked that the company has evolved from a largely unfamiliar brand to one that is now “deeply rooted in the heart of those communities”. The rebranding is positioned as a strategy to continue driving organic growth, expanding the retail network, and appealing to a new breed of consumers seeking travel agency services.
Miriam Boote, managing director at Designate, mentioned that an initial workshop has been conducted to ascertain Barrhead Travel’s core values and mission. The rebranding endeavours to make these elements “visible at every single touch point”, ensuring that the revitalised brand image resonates with all customers.
The rebranding of Barrhead Travel is poised to fortify its industry standing as it celebrates a milestone anniversary.
