Baldwins Travel is diversifying its business model with a new franchise initiative aimed at both newcomers and experienced agents in the travel industry.
- The franchise will offer support and training, led by the newly appointed business development manager, Sally Ward.
- Baldwins Travel’s franchise aims to enhance earning potential for agents, whether they prefer home working or establishing physical premises.
- The firm is expanding its retail network, having recently opened its first branch outside southeast England and acquired another agency.
- A bookable website is under development to extend customer engagement beyond shop hours, ensuring the ‘Baldwins touch’ remains a constant.
Baldwins Travel has announced its foray into franchising, offering opportunities for both new entrants and seasoned professionals in the travel industry. This strategic move is underscored by the company’s robust partnerships and long-standing presence in the market, as emphasised by Nick Marks, the managing director.
Sally Ward, stepping into her role as business development manager, will oversee the franchisees, ensuring they are equipped with necessary resources and training. She expressed her enthusiasm about nurturing new agents to realise their full earning potential, whether through home working or physical branches.
The recent addition of a branch outside the southeast marks a significant milestone in Baldwins Travel’s expansion strategy. The acquisition of Westerham Travel and the new Grantham store represent Baldwins’ commitment to broadening its geographical footprint.
A forthcoming bookable website seeks to enhance customer convenience, allowing bookings beyond traditional office hours while maintaining the personal touch the agency is renowned for. Marks is clear that this development is meant to complement, not replace, existing physical locations.
The franchise model is designed to balance fun with business acumen, aiming to attract agents who are driven yet enthusiastic about their work environment. Marks highlights the importance of maintaining a positive and enjoyable workplace culture as a key differentiator.
Baldwins Travel is strategically positioning itself for future growth through innovation in franchising and digital solutions, while preserving its traditional values.
