Azamara Cruises has embarked on its most extensive UK trade ship visit programme, welcoming agents aboard the Azamara Onward in Southampton.
- This ambitious operation will see over 500 travel advisors experiencing the cruise line’s offerings across various UK and Irish ports.
- A total of eleven ship visits are scheduled, involving both current and prospective trade partners.
- Key figures at Azamara have expressed enthusiasm over this unprecedented engagement with travel agents.
- A new UK call centre has been established to enhance support for trade partners, marking Azamara’s commitment to the UK market.
Azamara Cruises has launched its most ambitious trade ship visit programme in the UK, starting with a significant event in Southampton. The programme is designed to offer an unprecedented opportunity for over 500 travel advisors to engage directly with the Azamara Onward, allowing them to better understand the unique offerings of the line.
The initiative involves a total of eleven visits spanning diverse locations including England, Ireland, Northern Ireland, and Scotland, thereby increasing Azamara’s reach and reinforcing its presence in these critical markets. This is indicative of Azamara’s dedication not only to its current partners but also to prospective ones, enhancing the information and training available to travel advisors.
Stuart Pearce, head of trade sales UK & Ireland at Azamara Cruises, stated, “We’re really excited to be reaching a record number of agents this summer,” highlighting the programme’s importance in building and maintaining strong relationships within the travel industry. This significant effort is seen as an integral part of ensuring that agents possess the necessary tools and knowledge to promote Azamara’s offerings effectively.
Following the successful launch in Southampton, the initiative will continue with visits planned for Dublin, Cobh, and Belfast, as well as subsequent visits to Greenock, Leith, Aberdeen, Liverpool, and a return to Southampton. This extensive itinerary underscores Azamara’s expansive effort to connect with agents across multiple regions.
Part of a broader strategy, this programme follows the opening of a new UK call centre, aimed at providing more tailored assistance to both agents and consumers. This development aligns with Azamara’s ongoing investment in the UK market, reinforcing its commitment to supporting local trade partners.
Azamara Cruises’ initiative represents a significant stride in enhancing trade relations and market presence in the UK.
