MSC Cruises introduces a forward-thinking booking programme offering travellers enhanced flexibility and convenience.
- The new Open Booking programme allows passengers to reserve future sailings without selecting a specific ship or itinerary.
- With a £100 deposit, customers receive a certificate granting them 12 months to choose their sailing details.
- A bonus onboard credit of up to £200 is offered for selecting details within 60 days, providing additional incentives for early planners.
- Agents benefit from full commissions, reinforcing collaborations between MSC Cruises and booking agents.
MSC Cruises’ innovative Open Booking programme marks a significant shift in how future cruises can be reserved. The programme’s core feature allows passengers to book future sailings without immediate commitment to a specific ship or itinerary. This flexibility caters to travellers who value the ability to tailor their travel plans as their schedules and preferences evolve.
Upon making a booking onboard with as little as a £100 deposit, passengers receive a certificate that grants them up to 12 months to finalise their choice of ship and departure date. This aspect of the programme affirms MSC Cruises’ commitment to accommodating the diverse needs of its clientele, offering peace of mind and the luxury of time for decision-making.
To incentivise early decision-making, MSC Cruises offers an attractive array of onboard credits. Passengers can receive up to £200 per cabin if they finalise their booking details within 60 days. This reward system not only encourages prompt decisions but also enhances the onboard experience by providing credit to be utilised during the journey.
Significantly, the programme is designed to support travel agents. Those who facilitated the initial booking are assured full commission once the next sailing date is confirmed. Such terms not only sustain the vital relationship between travel agents and MSC Cruises but also underline a shared commitment to exceptional customer service.
Steve Williams, MSC Cruises’ Director of Sales for the UK and Ireland, emphasised the company’s goal of providing greater flexibility. He stated, ‘We want to offer our guests more flexibility in choosing their next ship and sailing date.’ This strategic alignment with customer preferences and agent partnerships underscores MSC Cruises’ proactive approach in the competitive cruise market.
MSC Cruises’ Open Booking programme aligns traveller flexibility with agent incentives, setting a new trend in cruise bookings.
