Ambassador Cruise Line has launched a Valentine’s themed trade promotion offering a range of prizes for booking incentives.
- Agents can win a cruise for two, shopping vouchers, and short UK breaks as part of this initiative.
- The promotion, known as ‘Grab Some Ambassador Love’, will run until March 3, with a focus on engaging UK travel agents.
- Following a successful January incentive, the current promotion shows ongoing appreciation for agents’ support.
- Ambassador’s initiative underscores the importance of agents in expanding its brand and welcoming more guests.
Ambassador Cruise Line has introduced an enticing trade promotion with a Valentine’s Day theme, titled ‘Grab Some Ambassador Love’, aimed at engaging travel agents across the UK. The initiative offers a variety of weekly prizes, including a cruise for two, a £250 shopping voucher, a two-night UK break for two, and a £500 Ambassador voucher. This strategy builds on a previous incentive that provided £1,000 prizes weekly throughout January.
Agents participating in this programme are encouraged to join a dedicated trade Facebook page, where they can compete for various spot prizes. Additionally, the Ambassador trade team will be on the ground visiting various agency branches across the UK to provide support and bolster participation in the promotion.
Head of Distribution, Nicola Harper, highlighted the continuation of the company’s appreciation towards their partners, expressing gratitude for their ongoing support with the ‘Grab Some Ambassador Love’ initiative. Harper noted its timing around Valentine’s Day as a symbolic gesture of thanks, marking the importance of agents in the company’s efforts to extend their brand’s reach.
Furthermore, the promotion coincides with the launch of the agent ship visit programme for 2024, signifying Ambassador’s commitment to strengthening relationships with travel agents. The programme aims to welcome over 500 agents on board within the upcoming year, demonstrating the pivotal role these agents play in Ambassador’s strategic expansion efforts.
The ‘Grab Some Ambassador Love’ promotion effectively leverages agent relationships to strengthen the brand’s market position and guest outreach.
