AmaWaterways appoints Anna Borrer as the new business development manager for the southeast of England.
- Borrer brings 25 years of industry experience, previously working in senior roles at Travelosophers, Cosmos, and Avalon Waterways.
- Her appointment comes at a significant time as AmaWaterways celebrates record trade sales in January and plans for new ships and destinations.
- The company remains dedicated to agents, with over 90% of sales conducted through them, aiming to strengthen and expand its network.
- Anna Borrer expresses enthusiasm about returning to river cruising and supporting trade partners in the southeast.
AmaWaterways has announced the appointment of Anna Borrer as the new business development manager for the southeast of England. This strategic hire signals the company’s ambitions to expand and reinforce its presence in the southeast region. Borrer, with a formidable industry background, transitions from her recent role at Travelosophers, where she excelled as a training and development manager. Her career spans 25 years, with senior positions at Cosmos, Globus, Avalon Waterways, Cover-More, Virgin Holidays, and Thomas Cook, bringing a wealth of experience to her new role.
Borrer’s appointment coincides with a pivotal period for AmaWaterways, as the company celebrates unprecedented trade sales achieved in January. The achievement underscores AmaWaterways’ ongoing success and growth within the river cruise industry. The firm has also set sights on expanding its offerings with new ships and destinations, aligning with its forward-thinking and customer-centric approach.
Sales director Andrea Stafford expressed her excitement at welcoming Borrer to the team. “We are really excited to have Anna join the team in what is an exciting year for AmaWaterways,” noted Stafford, highlighting the strong industry performance and strategic expansion plans. Stafford reaffirms the company’s commitment to the travel agent community, stating that over 90% of AmaWaterways’ sales occur through agents. This dedication to maintaining robust partnerships not only sustains existing collaborations but also attempts to broaden the agency network.
Reflecting on her new role, Anna Borrer conveyed her enthusiasm for re-entering the river cruise sector. “I’m delighted to be coming back into river cruising and joining the team at this exciting time,” she remarked, promising to bolster support for valued trade partners within the southeast. Borrer’s return to this segment is poised to enhance AmaWaterways’ engagement with the regional market, leveraging her extensive background to drive business growth.
Anna Borrer’s appointment marks a significant step for AmaWaterways, showcasing its commitment to growth and collaboration with trade partners.
