St Kitts Tourism is strengthening ties with travel agents using a new dedicated resource led by Silva.
- Silva will spearhead initiatives to drive UK travel sales for St Kitts, focusing on agent training and promotional events.
- Suzy Trott from Silva is appointed to spearhead St Kitts’ tourism campaigns within the UK market.
- St Kitts saw a significant increase in UK arrivals in 2023, highlighting the success of these strategic efforts.
- British Airways continues to support St Kitts with consistent flights from Gatwick, facilitating tourism growth.
The St Kitts Tourism Authority is enhancing its collaboration with travel agents by engaging Silva, a specialist in sales and marketing for Caribbean and US resorts. This initiative is aimed at bolstering the visibility and attraction of St Kitts as a premier travel destination among UK agents. Silva’s focus will be on improving sales channels, ensuring travel agents have the necessary tools and knowledge to promote St Kitts effectively.
Suzy Trott, a representative from Silva, has been entrusted with leading the charge in this mission. She will be at the forefront of training sessions, participating in UK-based roadshows, and guiding familiarisation trips to St Kitts. This strategic move intends to ensure that travel agents are well-informed and enthusiastic about promoting the destination.
Significant efforts have been made to increase the visibility of St Kitts in the UK market. The appointment of Silva and its initiatives is already showing results, as evidenced by the increase in arrivals from the UK by an average of 38% in 2023 compared to the previous year. This growth underlines the effective promotion and strategic partnerships being fostered between the tourism authority and travel agents.
The sustainable growth of this initiative is further underscored by the consistent support from British Airways. Offering twice-weekly flights from Gatwick to St Kitts all year round, British Airways plays a crucial role in ensuring that the increased demand for travel to the island is met. This steady airline support is pivotal in maintaining the upward trajectory of UK arrivals.
As the collaboration with agents strengthens, St Kitts is poised to enhance its standing as a desirable destination in the Caribbean. With strategic efforts like those being led by Silva, the future of St Kitts tourism appears robust and promising.
The collaboration between St Kitts Tourism and Silva is a forward-thinking strategy poised to ensure sustained growth in UK arrivals.
