Kuoni restructures its trade team with strategic new appointments aimed at strengthening partnerships.
- Adam Morris and Sarah Ashmore join as trade partnership managers, enhancing UK trade relationships.
- Morris, with a background at Azamara Cruises, Royal Caribbean, and Thomas Cook, steps into a pivotal role.
- Ashmore, previously with the Attraction World Group, brings her expertise in key account management.
- Restructuring includes new roles for Dani Kelly and Matt Sole, focusing on further engaging trade partners.
In a significant move to fortify its trade relationships, Kuoni has restructured its team, including the appointment of Adam Morris and Sarah Ashmore as trade partnership managers. This initiative is poised to elevate the company’s engagement and management of key accounts throughout the UK. Morris transitions from Azamara Cruises where he served as a business development manager for the UK and Ireland, and brings with him extensive experience from Royal Caribbean and Thomas Cook. With his appointment, Kuoni aims to leverage his rich industry knowledge to strengthen its renowned quality brand offering alongside robust trade partnerships.
Sarah Ashmore, who has spent the last five years as a key account manager at the Attraction World Group, will also join Kuoni. Her prior roles at APT and Avalon have equipped her with a wealth of experience in managing significant accounts, a skill set that Kuoni expects will augment their trade relationship strategy. Ashmore expresses her enthusiasm stating, “I look forward to reigniting and bolstering trade relationships which I’m confident will only go from strength to strength.”
Further restructuring within Kuoni sees Dani Kelly advancing to the role of trade partnerships executive, and Matt Sole appointed as the trade engagement executive. These roles have been crafted to enhance and drive deeper connections with trade partners, an essential part of Kuoni’s strategy to support travel agents better. Kuoni is keen on providing tailored support to agents, enabling them to confidently book more holidays.
Sarah Weetman, head of trade partnerships, commented on the appointments, noting the fresh dynamics this restructuring brings. “Adam and Sarah come with a wealth of experience and both have incredible passion, creativity and relationships with trade partners which demonstrates our commitment to growing trade relationships,” she said. Weetman also highlighted the enthusiasm and innovative approaches that the new team members are expected to bring.
The organisational change concludes with an optimistic outlook for Kuoni, accentuating the combination of seasoned professionals and fresh strategy as pivotal elements to its progression. The blend of existing expertise with new enthusiasm sets a solid foundation for future engagements with UK trade partners, promising a strengthened presence in the market.
The restructuring at Kuoni, combining experienced professionals and innovative roles, aims to revitalise and reinforce trade partnerships across the UK.
