The Scenic Group has unveiled a set of enticing incentives aligned with its river cruise offerings, capitalising on media exposure.
- A new documentary series featuring the luxury river ship, Scenic Gem, aims to enhance its appealing itineraries.
- Agents have an opportunity to participate in weekly competitions with exclusive prizes on social media platforms.
- The cruise provider is also promoting a prize draw for agents who secure bookings on specific French river cruises.
- Additional training resources, including webinars, are being made available to agents through the Scenic Group Trade Portal.
The Scenic Group has strategically launched two incentives designed to promote its river cruise offerings, coinciding with the broadcast of a documentary featuring one of its ships. The luxury vessel, Scenic Gem, stars in ‘The Antique Brothers’, an eight-episode series premiering on Quest. This exposure underscores the ship’s ability to access unique ports and itineraries that attract culturally discerning travellers.
Agents are encouraged to engage with Scenic & Emerald Cruises’ Totally Trade Facebook page for a chance to win prizes in a weekly competition. By correctly answering questions related to each episode of the documentary, agents can win a Scenic backpack. This initiative is not only geared towards enhancing brand awareness but also aims to increase engagement with travel agents through interactive social media activities.
Furthermore, Scenic has announced a cruise giveaway specifically targeted at agents who book Scenic France river cruises during the month of September. The prize, an eight-day Seine Cruise scheduled for 2025, offers a first-hand experience of the river, albeit excluding flights. This giveaway adds substantial motivation for agents to promote Scenic’s itineraries, enhancing their understanding and ability to market these cruises to prospective clients.
To support these initiatives, Scenic is offering a comprehensive webinar detailing their river cruise offerings, with particular focus on the Seine and Northern France regions. Available on the Scenic Group Trade Portal, this educational resource is designed to equip agents with the necessary knowledge to effectively sell Scenic cruises, highlighting the unique aspects and destinations available on Scenic Gem.
Nick Hughes, Director of Sales, Strategy & Partnership at Scenic, asserted that their river cruises offer guests access to lesser-known destinations, a feature that aligns perfectly with the adventurous spirit portrayed in ‘The Antique Brothers’. Hughes emphasised the value of first-hand experiences for agents, indicating that the company is committed to providing training and familiarisation trips that enable agents to better serve their clientele.
These initiatives reinforce Scenic’s commitment to partnering with travel agents through innovative incentives and resource provisions.
