Simon Ferguson joins Advantage Travel Partnership as a business travel technology advisor, bringing with him a wealth of experience.
- With a global remit, Ferguson will guide the strategic direction of technology adoption across Advantage’s business travel division.
- His extensive background at Travelport and Modaxo positions him well to influence Advantage’s technological advancements.
- Ferguson’s involvement will also include collaboration on technology enhancements and steering group activities.
- Advantage’s technological expertise is further solidified with Ferguson’s appointment, aiming to unlock new opportunities in travel technology.
Simon Ferguson’s appointment as a technology advisor for Advantage Travel Partnership marks a significant step towards advancing technological integration within their business travel division. Ferguson, a former Travel Weekly chief executive, brings substantial expertise and a global remit to guide the strategic direction of technology adoption. His role is designed to potentially expand across the broader group, reflecting Advantage’s commitment to leveraging innovative solutions in travel technology.
Ferguson spent nine years at Travelport, where he played a pivotal role in managing operations in both Europe and the US. His leadership extended to relocating to Atlanta to oversee the company’s activities in the Americas, showcasing his adeptness in navigating international business landscapes. In his capacity as an independent advisor, he will collaborate closely with Stephen Baxendale, the technology partnership manager, in assessing new technological enhancements and providing expert coaching.
Andrea Caulfield-Smith, Advantage’s global business travel managing director, expressed enthusiasm about Ferguson’s addition, praising his “vast knowledge of the tech landscape and extensive experience in travel.” This appointment follows an 18-month period during which Advantage bolstered its technological capabilities by establishing a dedicated technology role and steering group, underscoring their proactive approach to technological advancement.
Ferguson’s career trajectory includes serving as publisher of Travel Weekly, where he played a transformative role in the purchase of the business by Clive Jacobs in 2009. He founded Travolution, a digital-travel publication, before ascending to chief executive of the Travel Weekly Group. His transition to Travelport saw him manage the Northern Europe division, ultimately becoming president for the Americas until May 2020. This diverse experience underlines his capability to drive Advantage’s technology agenda forward.
Reflecting on his new role, Ferguson stated, “The travel, hospitality, and transportation sectors are closely related. I’m delighted to be supporting Advantage, helping its members to remain at the forefront of technology advances.” His involvement is anticipated to be instrumental in unlocking opportunities to enhance Advantage’s industry presence through technological discussions, panels, and steering group activities.
Simon Ferguson’s expertise is set to elevate Advantage Travel Partnership’s technological pursuits significantly.
