APT & Travelmarvel has revealed its 2025 European river cruise programme, featuring exclusive itineraries for the UK and Ireland.
- The programme introduces new eight-day trips on the Danube, showcasing special seasonal themed cruises.
- Agents benefit from incentives, such as Love2Shop vouchers, enhancing sales opportunities for these unique offerings.
- The launch aims to maximise sales potential in key markets by prioritising UK and Irish demand.
- Extended season and added capacity reflect the growing popularity and strategic importance of these itineraries.
APT & Travelmarvel have launched their 2025 European river cruise programme, introducing exclusive itineraries for the UK and Ireland markets. This programme features three new eight-day cruises on the Danube, including ‘Highlights of the Danube’, and special seasonal trips like ‘Christmas on the Danube’ and ‘New Year’s Eve on the Danube’. Prices for these cruises start at £1,895, reflecting their premium positioning.
Agents are incentivised to promote these cruises with offers including free business class flights, complimentary drinks packages, and reduced deposits of £99 on bookings confirmed before April 30. Additionally, agents will receive £100 in Love2Shop vouchers for every booking made by March 17, thereby encouraging early engagement and strong booking momentum.
The intent behind these UK and Ireland exclusive cruises is to leverage the strong demand and brand recognition in these regions. The company’s strategic decision to focus on these markets is based on their commercial significance and the high demand exceeding that of APT’s international markets.
In response to overwhelming interest, the new itineraries aim to maximise the sales opportunities for agents, providing them with greater availability and choice to meet client preferences, ranging from desired dates to cabin types.
Expanding the 2025 sailing season from March through December, APT & Travelmarvel have marked this as their longest season yet. Brad Bennetts, the Head of Sales and Business Development, emphasised the significance of these offerings, highlighting the support provided to agents through a comprehensive toolkit, including a 103-page brochure accessible both digitally and in print.
The launch of these exclusive itineraries reinforces APT & Travelmarvel’s commitment to its key UK and Ireland markets, offering enhanced opportunities for agents and customers alike.
