Barrhead Travel is experiencing unprecedented success with a near twenty-fold increase in river cruise bookings.
- The surge in demand spans all areas of their cruise business, with river cruises leading the charge by more than 170% in January.
- Jacqueline Dobson, the company’s president, highlights the growing interest in river cruises on the Rhine and Danube, with Asian routes also gaining traction.
- Consumer interest in alternative cruise destinations like the Fjords is rising, showing a more than 50% increase over previous periods.
- New charter products, like those from Barbados, are contributing to this growth, with bookings rising by 91%.
Barrhead Travel has announced a significant boom in their cruise bookings, achieving a record-breaking period. With the river cruise sector witnessing a phenomenal increase in interest, bookings have soared nearly twenty-fold. This notable rise has established river cruises as a key growth area for the company.
The demand for river cruises has been a major contributor to the agency’s success, with a remarkable 170% rise in January alone. Jacqueline Dobson, the president of Barrhead Travel, has pointed to the strong consumer appetite for river cruising, particularly in renowned European locations such as the Rhine and Danube. Additionally, she noted the fast-emerging interest in river cruising along Asian waterways, suggesting further potential for market expansion.
Alongside established preferences like the Caribbean and Mediterranean, customers are showing a growing enthusiasm for cruises to the Fjords, with these bookings increasing by more than 50%. Dobson emphasised the role of new products and the perception of value-for-money in driving this upward trend.
The introduction of new charter products has also played a crucial role. Cruises departing from Barbados, for example, have seen an upsurge of 91%. This increase is largely attributed to the availability of new charter options that enhance accessibility and convenience for UK travellers.
Barrhead Travel’s strategic focus on river and alternative cruises is evidently yielding significant results.
