Riviera Travel announces significant increase in fam trips for 2024, targeting travel agents.
- A total of 100 slots available, showcasing Riviera’s offerings on river cruises and escorted tours.
- The initiative marks a 60% increase compared to the previous year, underscoring growth.
- Agents will experience itineraries on major European rivers and carefully curated tours.
- Riviera emphasises the value of firsthand experience for enhancing agents’ knowledge and sales.
Riviera Travel has unveiled plans to conduct a series of familiarisation trips for travel agents in 2024, highlighting a substantial increase in its outreach efforts compared to the previous year. The operator intends to offer 100 travel agents the opportunity to partake in these experiences, representing a significant 60% rise from 2023. Such initiatives are part of Riviera’s strategic approach to bolster agent familiarity with their offerings, enhancing the agents’ ability to market and sell their products effectively.
The planned fam trips will introduce agents to a variety of itineraries across prominent European rivers, including the Rhone and the Seine. These experiences aim not only to showcase the beauty and uniqueness of these routes but also to underscore the quality and excellence of Riviera’s service. In addition to the river cruises, a multitude of escorted tours throughout Europe will also be part of this comprehensive programme.
Each of these trips will benefit from the presence of a dedicated member of Riviera’s trade sales team, ensuring that agents receive thorough insights into the brand’s unique selling propositions. By experiencing the product firsthand, agents are expected to acquire a deeper understanding of what makes Riviera distinctive—ranging from their innovative itineraries to their exceptional onboard services and meticulously curated shore excursions.
Vicky Billing, head of trade and partnerships at Riviera, articulates the importance of these trips, noting, “We understand that experiencing our product firsthand is the best way for travel agents to improve their knowledge and consequently boost their Riviera sales.” This sentiment reflects Riviera’s commitment to equipping travel agents with the necessary tools and knowledge to enhance their customer offerings.
Feedback from previous fam trips has been overwhelmingly positive, suggesting that such immersive experiences substantially elevate agents’ abilities to share and sell the brand’s travel solutions. “We’ve received excellent feedback for our previous trips and can’t wait for the trade to travel again in 2024,” Billing added, illustrating the company’s enthusiasm for the upcoming trips that promise to enrich the professional capabilities of participating agents.
Riviera Travel’s initiative for 2024 exemplifies a strategic and forward-thinking approach to improving agent engagement and marketing efficacy.
