AmaWaterways has reinstated its popular ‘Sell Five, Sail Free’ programme, aiming to reward dedicated travel agents.
- Agents can earn a complimentary seven-night cruise for two by completing five new bookings by 31 December 2025.
- The incentive offers experiences on European or Mekong itineraries, with a special reward for ten bookings.
- To confirm the complimentary cruise, all client voyages must be completed beforehand.
- The initiative aligns with AmaWaterways’ commitment to appreciating its trade partners.
AmaWaterways, a renowned luxury river cruise line, has once again introduced its ‘Sell Five, Sail Free’ incentive. This programme is designed to reward travel agents with a unique opportunity to experience the luxuries of an AmaWaterways cruise first-hand. By making five new bookings for any itinerary departing before 31 December 2025, agents can earn a complimentary seven-night cruise for two persons. This move reflects the company’s dedication to fostering strong relationships with its trade partners.
An attractive component of this incentive is the destinations on offer. Eligible agents can choose from scenic European river cruises or an exotic journey on the Mekong. This variety in choice not only provides travel agents the chance to explore diverse cultures and landscapes but also underscores AmaWaterways’ diverse portfolio of itineraries. Agents who accomplish ten bookings unlock an additional reward: a cruise on the AmaMagna, the line’s innovative double-width vessel renowned for its spacious suites and exceptional amenities.
The terms of the incentive are straightforward yet strategic. Before agents can enjoy their complimentary journey, all client cruises must have been completed. This ensures that the incentive truly goes to the agents who have effectively contributed to the company’s success. Andrea Stafford, the sales director for AmaWaterways, elaborated on the importance of such initiatives, emphasising the role they play in appreciating the unwavering support from travel industry colleagues.
Moreover, the complimentary cruise awarded to agents is flexible and enticing in its scheduling. It is valid for departures in 2025 or 2026, with bookings possible up to 60 days before departure. This accommodates the varying schedules of travel professionals while ensuring they have ample time to plan and enjoy their reward. Such flexibility highlights AmaWaterways’ understanding of and adaptation to the needs of their trade partners.
Notably, AmaWaterways is actively expanding its fleet, with plans to launch two new ships, the AmaKaia and the AmaSofia, in 2026. This expansion is indicative of the company’s commitment to growing its presence in Europe and the Mekong region, thereby enhancing the experiences available for both clients and rewarded agents.
The ‘Sell Five, Sail Free’ initiative reflects AmaWaterways’ dedication to supporting and rewarding its travel industry partners.
