WeTravel has become a member of the Association of Touring and Adventure Suppliers (Atas), viewing travel agents as crucial to the industry.
- The platform aims to enhance agency workflows, focusing on simplifying communication and payment processes.
- Shayna Zand explains that WeTravel’s Atas membership aims to support travel agents and their clientele.
- Emerging trends indicate a shift towards shorter booking lead times and personalised travel experiences.
- New platform features aim to address these trends by assisting travel agents in managing complex itineraries.
WeTravel, a booking and payments platform, has joined forces with the Association of Touring and Adventure Suppliers (Atas), recognising travel agents as indispensable to the sector. This strategic collaboration aims to streamline workflows for agents by introducing features that facilitate client communication, automate payment collection, and simplify fund transfers.
According to Shayna Zand, the director of partnerships and enterprise sales at WeTravel, “Our goal through these offerings is to simplify administrative work and streamline payment collection, allowing travel agents to focus their time on more important tasks, like growing their business.” The membership represents a significant opportunity for WeTravel to extend its support to travel agents, enabling them to effectively sell adventurous tours while expanding their customer base through exclusive perks.
WeTravel’s recent Winter Product Release has further empowered travel businesses by extending their reach, improving resource management, and enhancing the booking experience. The platform plans to unveil new features in 2024, alongside publishing educational resources through the WeTravel Academy and hosting a virtual summit.
Emerging data from the latest Travel Trends Report reveal a notable decrease in booking lead times, with many travellers booking less than a month in advance. Additionally, there is a growing demand for customised itineraries, presenting travel agents with challenges related to managing multiple bespoke trips within limited timeframes. In response, WeTravel has developed features such as Inventory Management and unlimited package add-ons to support agents in meeting these demands effectively.
Claire Brighton, an Atas director, expressed optimism about the collaboration, eager to see what WeTravel can offer agents in the touring and adventure travel sector. The WeTravel team is enthusiastic about working alongside agents to prioritise securing additional sales, ultimately benefiting the broader travel industry ecosystem.
WeTravel’s collaboration with Atas seeks to empower travel agents and enhance the broader adventure travel sector.
