Regent Seven Seas Cruises strengthens its UK trade sector by expanding its team.
- Harriet Smith has been named as the new addition to the business development team.
- The expanded team aims to boost support for agents in promoting luxury cruises.
- Smith’s diverse experience bridges both luxury fashion and cruise industries.
- Regent University and new tools are introduced for agent support and education.
In a strategic move to bolster its presence within the United Kingdom, Regent Seven Seas Cruises has augmented its travel trade team by appointing Harriet Smith. Smith, who joins as part of the business development unit, brings a wealth of experience from her tenure at Norwegian Cruise Line and in the luxury fashion sector. Her new role is instrumental in the UK sales vice-president Paul Beale’s strategy to support agents in expanding their luxury cruise business.
Harriet Smith will operate under the supervision of Caroline Moody, the business development manager, within a team led by Ed Lang, who is the director of strategic accounts and business development. The function of this expanded team is to not only assist in promoting the existing fleet but also to integrate two future ships, slated for launch in 2026 and 2029. Such initiatives underscore the brand’s commitment to maintaining and enhancing its status as a leader in luxury cruising.
According to Ed Lang, the luxury cruise market has observed an unprecedented demand, which presents a valuable opportunity for travel partners. He emphasises the importance of bespoke training and marketing incentives, designed to empower agents and increase their sales capabilities. This strategic expansion is part of a broader objective to engage travel partners who have worked historically with the brand as well as to attract new agents who possess a dedicated clientele.
Harriet Smith has been tasked not only with rejuvenating relationships with historically aligned agents but also with fostering new connections with agents specialising in luxury travel. Her approach is well-supported by a suite of resources, including the innovative Regent University, which offers training webinars and destination videos. Additionally, an exclusive Facebook page provides agents with contemporary insights and strategic tips.
Expressing her enthusiasm, Smith remarked on the synergy between her varied experience and the distinctive needs of luxury cruise clients, highlighting her excitement about contributing to Regent’s esteemed reputation. Her appointment is evidently aligned with the brand’s vision of fostering strong partnerships with travel agents, ensuring they are equipped with the knowledge and tools necessary to thrive in the luxury cruise sector.
Regent Seven Seas Cruises is poised to strengthen its market leadership through strategic team expansion and innovative support for travel agents.
