Premium pasta brand collaborates with plant-based meat alternative This.
- Demand for vegan products rises, prompting innovative offerings.
- Dell’Ugo and This introduce two new plant-based ravioli lines.
- Products are available at Morrisons and online.
- Focused on combining flavour with sustainability, more launches anticipated.
In response to the surging demand for vegan products in the United Kingdom, Dell’Ugo, a reputable UK-based fresh pasta producer, and This, a celebrated plant-based meat alternative brand, have teamed up to launch two innovative ravioli lines. These products, namely ‘Isn’t Bacon & Cheese Ravioli’ and ‘Isn’t Chicken & Pesto Ravioli’, are now accessible on the Dell’Ugo website and at Morrisons, a major UK supermarket chain.
The collaboration stems from the brands’ observations of a skyrocketing demand for meat-free alternatives. It is noted that the number of vegans in the UK has significantly increased by 1.1 million in just a year, reaching approximately 2.5 million individuals. This marked rise in the vegan population underscores a nationwide shift towards more sustainable and ethical food choices.
Dell’Ugo CEO, Sophia Cooke, expressed enthusiasm about their foray into plant-based products, highlighting the company’s pioneering role in launching fresh filled vegan pasta. She acknowledged the partnership with This, noting it as a critical step in offering viable meat substitutes while maintaining flavour and quality. Cooke described the collaboration process as positive and expressed eagerness for future innovation in this sector.
Similarly, Xander Fletcher, This’ out-of-home controller, praised the partnership with Dell’Ugo, a leader in the pasta industry. He remarked on the exceptional taste of the final products and emphasised the potential to replace meat without flavour compromise, predicting strong sales performance. Fletcher voiced anticipation for further collaborative developments with Dell’Ugo, signalling a promising future for plant-based innovations.
This collaboration not only broadens the offerings of plant-based pasta but also reflects a growing trend towards sustainable consumption in the UK.
