Britain’s largest cycling retailer, Halfords, is expanding its range of premium bicycles, doubling its current offerings to capture the high-end cycling market.
- The premium sector, one of the fastest-growing segments in cycling, was previously underrepresented in Halfords’ selection.
- Halfords plans to increase its mechanical premium bikes priced over £1,000 by 60% and its electric bikes over £1,500 by 300%.
- In addition to expanding their offerings, Halfords introduces models like the full-carbon Boardman and the Voodoo Canzo Pro.
- To further attract customers, Halfords offers free in-store bike building, safety checks, and interest-free payment plans.
Britain’s leading cycling retailer, Halfords, is actively enhancing its premium bicycle range in a strategic move to penetrate the high-end cycling market. This expansion involves more than doubling its current premium offerings, a sector noted for its rapid growth yet previously lacking substantial representation in Halfords’ inventory.
The premium cycling segment, recognised as one of the fastest-growing areas in the cycling industry, has been identified by Halfords as a promising growth avenue. The retailer’s decision to bolster its selection emerges as a response to the increasing demand for high-quality bicycles.
Halfords aims to elevate its collection of mechanical bikes that are priced above £1,000 by 60%, aligning with the shifting consumer preference towards superior cycling experiences. Furthermore, the company is set to amplify its premium electric bike selection, priced over £1,500, by an impressive 300%, signifying a substantial investment in the evolving industry.
Aside from merely expanding its inventory, Halfords is also introducing high-profile models such as the full-carbon Boardman and the Voodoo Canzo Pro. The Voodoo Canzo Pro is particularly highlighted as a ‘trail-taming powerhouse,’ suggesting its capability to cater to more adventurous cyclists.
To make such premium options more appealing, Halfords is implementing customer-friendly initiatives including complimentary in-store bike building and safety checks. Additionally, the retailer offers interest-free payment plans, which are anticipated to make high-end bicycles more accessible to a broader audience.
Katie Begley, Halfords’ head of cycling, mentioned, ‘The new range of bikes from Halfords is a clear statement of intent to the premium cycling market. It’s one of the fastest-growing sectors but one which was underrepresented at Halfords. But now that is changing and significantly so.’ Her statement reinforces the company’s commitment to diversifying and enhancing its product range to meet emerging market demands.
Halfords’ strategic expansion into the premium cycling market marks a significant shift in its offerings, positioning it to better serve the evolving needs of high-end cycling enthusiasts.
