Emirates has announced a landmark multi-year partnership with Wimbledon, reflecting the airline’s expanding investment in global tennis.
This partnership will feature Emirates branding at key locations within the tournament and will include significant investment in social impact initiatives across the UK.
Emirates has officially entered into a strategic multi-year partnership with Wimbledon, one of the most prestigious Grand Slam tournaments in the tennis world. This collaboration will see the airline’s branding prominently featured at Centre Court and Court One, ensuring a visible presence during the annual event.The alliance marks a significant step in Emirates’ global sports sponsorship strategy.
The airline plans to leverage this new partnership by integrating Wimbledon into its broader marketing strategies across social media platforms and other promotional channels. By aligning itself with such an iconic sporting event, Emirates aims to not only enhance its brand image but also deepen its connection with tennis enthusiasts globally. This move reaffirms Emirates as a leader in sports sponsorships.
Emirates has long-standing associations with the sport of tennis, already serving as a partner for all four Grand Slam events. According to Sir Tim Clark, President of Emirates, their commitment to tennis remains unwavering, as highlighted by their efforts to strengthen ties with major tournaments such as Wimbledon.
Sir Tim stated, “From hard court to grass court, we’re proud to be growing our presence in the world of tennis. Wimbledon is a major sporting event viewed by millions around the world and we’re delighted to be associated with such a well-respected brand.” His words reflect the airline’s ambition to be synonymous with top-tier global sporting events.
The partnership includes a significant corporate social responsibility component, termed the ‘Force for Good’ initiative. Emirates has pledged a multimillion-pound investment to support and promote purpose-driven social initiatives across the UK, highlighting its commitment to societal well-being.
This initiative aligns with the airline’s brand ethos of leveraging its resources and influence to foster positive social change. By investing in local communities, Emirates aims to not only promote tennis but also contribute to broader social causes, reinforcing its image as a socially responsible entity.
Deborah Jevans, chair of the All England Club, expressed her enthusiasm for the collaboration, acknowledging the shared values between Emirates and the tournament organisers. She noted that partnering with Emirates aligns Wimbledon with a premium global brand that shares a similar vision for excellence and growth.
Her remarks underscore the mutual benefits of this partnership, as both Wimbledon and Emirates stand to gain enhanced visibility and brand credibility on an international stage. It marks a pivotal moment for both entities.
In conclusion, Emirates’ strategic partnership with Wimbledon represents a pivotal move in the airline’s sponsorship strategy. This collaboration not only enhances its brand visibility at a premier sporting event but also aligns with its broader social responsibility goals. As Emirates continues to support global tennis, it reinforces its position as a leader in world-class sports sponsorships.
In forging this alliance with Wimbledon, Emirates enhances its stature in global sports and social responsibility, promising enriched engagement for tennis fans worldwide.
