The Manchester-based digital marketing agency Serotonin has partnered with Bella Italia to spearhead a national brand campaign.
- Serotonin’s collaboration focuses on the ‘Feel Bella’ campaign aimed at boosting brand awareness.
- The campaign has garnered significant engagement through digital platforms and outdoor advertising.
- Results from the initiative have shown impressive reach metrics, including millions of impressions and significant interactions.
- Bella Italia and Serotonin see this partnership as an opportunity for creative innovation and strategic growth.
Serotonin, a digital marketing agency located in Manchester, has embarked on a strategic collaboration with Bella Italia, a well-known UK restaurant chain. The essence of this partnership is to steer Bella Italia’s national brand campaign, ‘Feel Bella’, designed to elevate brand awareness through a multifaceted digital and out-of-home advertising strategy.
The ‘Feel Bella’ initiative leverages playful imagery, highlighting people comforted by enormous food dishes, to engage a wider audience. According to Megan Trimble, Marketing Director at Bella Italia, the collaboration has proven fruitful, revealing excellent synergies with Serotonin’s team. Trimble praised the ability to translate creative concepts into holistic, wide-reaching, and strategic plans, focused keenly on delivering notable results.
Since its inception, the campaign has achieved over two million impressions, 215,000 thruplays, and 7,000 page landing views on paid social media channels. Furthermore, it has generated an impressive 7.1 million impressions, 208,000 site visits, and 12,000 bookings via paid search avenues. Serotonin’s contribution to out-of-home (OOH) media involved deploying static billboards and digital screens in various public locations such as train stations, metro stations, and shopping centres around Newcastle, achieving nearly 8.5 million impressions in just two weeks.
Dom Carter, co-founder and Digital Director at Serotonin, expressed enthusiasm regarding this rare opportunity. He acknowledged Bella Italia as a household name driven by innovation and a willingness to explore novel channels and creative approaches. He remarked that the preliminary results are a testament to the effectiveness of this partnership, and there is eagerness for further developments with Bella Italia.
The partnership between Serotonin and Bella Italia exemplifies a successful synergy in creating impactful digital and out-of-home campaigns.
