The Very Group has launched the Very Media Group, a move marking a significant transformation in retail media. This initiative seeks to leverage the digital group’s vast customer base and creative expertise to offer brands a robust media platform.
Aiming to expand its media capabilities, the Very Group targets over 200 brands, setting a new standard in retail media networks by employing a unique blend of personal, shopping, and financial data for deeper consumer insights.
Introduction of Very Media Group
The Very Group has unveiled its latest venture, the Very Media Group, marking a significant transformation in its retail media strategy. Developed in collaboration with SMG, this new initiative seeks to harness the potential of digital retail by leveraging an extensive customer base and the group’s creative prowess to offer brands a robust media platform. With a customer base of 4.4 million, the Very Group intends to extend its media capabilities to over 200 brands, setting a new benchmark in retail media networks. Unlike its counterparts that heavily depend on loyalty data, Very Media Group employs a unique blend of personal, shopping, and financial data, providing deeper insights into individual shopping behaviours and customer journeys. Jessica Myers, chief customer officer, remarked on the impressive in-house expertise and data assets being consolidated to provide better access and connectivity to families across the UK and Ireland.
Collaborative Endeavours with SMG
Sam Knights, CEO of SMG, highlighted the distinctiveness of the Very Group due to its diverse brand portfolio and invaluable customer data. This partnership merges these strengths with SMG’s own technological expertise, facilitating the crafting of engaging campaigns with efficiency and precision. Criteo’s Commerce Media Platform will integrate within this new infrastructure, providing brands with unparalleled access to digital shelves and consumer insights. Additionally, the Very Media Group is expanding its offerings to embed above-the-line advertising, influencer marketing, and experiential campaigns, thus broadening avenues for brands to interact with their target audiences.
Campaign Success Stories
The Very Group’s recent campaigns have been a testament to its retail media prowess, with the ‘Let’s Make It Sparkle’ initiative being particularly noteworthy. Among its successes is the ‘Haus of Flamingo’ series, which significantly elevated brand sentiment and boosted customer engagement, demonstrating the effectiveness of their media strategies. Such campaigns serve as proof points indicating significant growth in brand-customer relationships and engagement metrics, reinforcing the potential of Very Media Group for future endeavours. The strategic use of personalised data enables brands to tailor their messaging effectively, ensuring better resonance with the intended audience.
Technological Integration and Advancements
Central to the Very Media Group’s strategy is the seamless integration of new technologies aimed at enhancing brand connectivity. By incorporating Criteo’s Commerce Media Platform, the group facilitates a streamlined approach for brands to explore digital shelves, optimising the consumer shopping experience. This initiative goes beyond conventional retail solutions by combining technology with comprehensive data insights, offering brands more innovative ways to engage with their customers, ultimately refining their marketing strategies.
Market Impact and Future Outlook
The introduction of the Very Media Group could potentially redefine market dynamics, presenting a model where retail media and consumer connectivity are intricately linked through advanced technological interventions. This paradigm shift may prompt competitive market players to revaluate their approaches to retail media. As Very Media Group develops further, it is anticipated to set a precedent in retail media, elevating standards and encouraging the industry to adapt to evolving consumer expectations.
Having already established itself as a leader in digital retail, this new chapter in its journey seems poised to bring about considerable transformation within the sector. The reliance on a diversified range of data sets Very Media Group apart, offering brands an opportunity to understand their consumers like never before.
Strategic Vision and Future Endeavours
Looking ahead, Very Media Group aims to deepen its commitment to fostering enhanced brand-customer relationships by continually exploring new and innovative avenues for engagement. The group’s strategic focus remains on utilising its substantial data assets to provide brands with insights that drive targeted customer interactions. With a solid foundation in place, Very Media Group is well-positioned to continue leading the charge in redefining retail media, as it seeks to expand its influence and further revolutionise the sector.
Conclusion
In conclusion, the launch of Very Media Group signifies a notable milestone in The Very Group’s journey, embracing a more data-driven and technologically advanced approach to retail media. Through strategic partnerships and innovative initiatives, it is well-equipped to deliver exceptional value to brands, offering enhanced engagement opportunities. As the landscape of retail media continues to evolve, Very Media Group stands as a beacon of the potential that lies in effectively merging creative expertise with consumer insights.
The launch of Very Media Group signifies a pivotal moment for The Very Group, embracing a data-driven approach to retail media. Through innovation and strategic partnerships, it is poised to offer brands enhanced engagement opportunities, blending creative insights with cutting-edge technology.
