Jet2CityBreaks is set to enhance travel options with its expanded 2025 Norway and fjords programme.
Now featuring departures from a greater number of UK airports, this expansion aims to meet the increasing demand for discovery-based holidays.
Enhanced Travel Opportunities
Jet2CityBreaks is significantly expanding its services to Norway and the fjords for the 2025 spring season. The programme will now include departures from seven UK airports, compared to three in the previous year. New routes from Bristol, Edinburgh, and London Stansted have been added, along with expanded routes from Birmingham, Leeds Bradford, Manchester, and Newcastle.
Historical Context and Demand
In 2024, Jet2 began its programme of flights and city breaks to Norway on April 25, marking a notable return to Bergen after over 15 years. By 2025, the operation will commence on April 10, strategically targeting Easter travellers. There are 31 scheduled departures to Bergen throughout April and May, effectively more than doubling the previous year’s operations, responding to growing demand from customers and independent travel agents.
Pricing and Accommodation
A three-night itinerary, including a stay at a four-star hotel on a bed and breakfast basis, is available from £719. The cost reflects an April 28, 2025 departure from London Stansted. The programme is part of the operator’s Discover More range, aimed at providing customers with experience-led holidays. This initiative is designed to cater to travellers seeking both value and unique experiences in their journeys.
This expanded range offers a myriad of opportunities for tourists to immerse in the cultural and natural beauty of Norway’s landscapes, particularly the renowned fjords.
Customer and Industry Response
The response from customers and travel agents has been overwhelmingly positive. Steve Heapy, chief executive of Jet2.com and Jet2holidays, stated that the introduction of flights and city breaks to Bergen and the fjords has been met with “incredible” enthusiasm. He highlighted Bergen as a vibrant city with spectacular fjords, emphasising its popularity among tourists.
This strong interest underscores the potential for growth in demand for discovery-based holidays, which are becoming increasingly popular as travellers seek more engaging and enriching experiences.
Strategic Expansion Plans
The initiative forms part of Jet2’s broader strategic expansion plans, which include setting up a 12th UK base at Bournemouth Airport. This aligns with the company’s approach to strengthening its presence in key markets and ensuring accessibility from different regions within the UK. By expanding its network, Jet2 aims to cater to a growing segment of travellers looking for unique experiences.
Future Prospects
With the doubling of its Norwegian programme, Jet2CityBreaks is poised to capture a significant share of the market interested in experiential travel. The company’s strategy is likely to reinforce its position as a leader in offering tailored travel experiences to scenic destinations. This not only meets current customer expectations but also sets the foundation for future growth.
Anticipated benefits could include increased customer loyalty and a stronger brand presence within the competitive travel sector.
Final Observations
Jet2CityBreaks’ enhanced Norway and fjords programme highlights the company’s commitment to adapting to market demands and enhancing customer offerings. This approach not only broadens travel options but also contributes to the burgeoning experiential travel trend, reflecting changing consumer preferences.
This strategic expansion underscores Jet2CityBreaks’ dedication to offering experience-driven travel.
The move is set to enhance customer satisfaction and support the company’s growth in the competitive travel market.
