Hay Life, founded by Ryan Llewellyn-Pace, marks its entry into the retail scene.
- The brand announces partnerships with major retailers Next and John Lewis.
- John Lewis’s rental platform to feature Hay Life’s unisex fashion line.
- Additional partnerships include Out With Style and Outdoor and Country.
- Sustainability commitment highlighted through collaboration with Sojo.
Hay Life, a unisex fashion brand established by Ryan Llewellyn-Pace, formerly the managing director of Barbour UK and Ireland, is making its mark in the retail sector with strategic wholesale partnerships. The brand’s entry into the retail scene is bolstered by significant alliances with industry giants such as Next and John Lewis, offering a promising start for the fledgling brand.
This week, Hay Life’s collection will debut on the Next ecommerce platform, offering consumers the opportunity to purchase the brand’s innovative designs directly. In parallel, John Lewis will introduce Hay Life on its recently launched menswear rental platform, powered by Hurr, aligning with the trend toward sustainable fashion consumption. A broader retail launch is anticipated in August, potentially enhancing the brand’s visibility and market reach.
In addition to its partnerships with Next and John Lewis, Hay Life has secured agreements with independent retailers Out With Style and Outdoor and Country. These collaborations serve to further diversify the brand’s distribution channels and embed it deeper into the competitive fashion market landscape. Such partnerships are critical for the brand’s growth strategy and its ambition to expand its retail footprint.
Sustainability is at the core of Hay Life’s brand philosophy. The company has teamed up with Sojo, a platform dedicated to repair and alteration, to extend the lifespan and circularity of its fashion products. This partnership underscores the brand’s commitment to reducing environmental impact and promoting sustainable practices within the fashion industry.
Ryan Llewellyn-Pace, leveraging his extensive experience with Barbour, recognises the challenges faced by new brands in penetrating the market, particularly under current economic conditions. He expresses gratitude for the support from established retailers and values the role of independent stores as vital components of the industry. This strategic approach may well position Hay Life for future success in a highly competitive market.
With strategic partnerships and a focus on sustainability, Hay Life sets a promising precedent for growth in the retail landscape.
