British fashion brand Lucy & Yak launched its ninth UK store in Exeter, enhancing its physical presence.
- The store, located at 7 High Street, covers 1,709 sq ft and features the brand’s signature pink palette.
- The Exeter outlet includes sustainable initiatives, offering recycling and upcycling services for its garments.
- The store provides inclusive shopping experiences with accessible changing rooms and a community-focused environment.
- Lucy & Yak aims to expand its Re:Yak scheme, fostering creativity and personal engagement with customers.
British direct-to-consumer fashion and lifestyle brand, Lucy & Yak, has expanded its physical retail footprint by opening its ninth store in the UK, located at 7 High Street, Exeter. This strategic addition bolsters their influence across the country, following successful establishments in Bristol, Norwich, Nottingham, Cambridge, Manchester, Cardiff, and Brighton, where they operate two venues.
With a spacious layout of 1,709 square feet, the Exeter store is designed with Lucy & Yak’s distinctive soft pink aesthetics. This location offers customers the opportunity to explore the latest releases and core collections, maintaining popular items like their renowned dungarees. The store is equipped with four changing rooms, enhancing the consumer experience by including an accessible option to cater to a diverse clientele. The changing areas are tastefully decorated with natural linen curtains and wooden furnishings, creating an inviting atmosphere.
The Exeter store continues Lucy & Yak’s commitment to sustainability through their buyback scheme, which encourages customers to recycle, repair, or upcycle previously purchased clothing. This initiative underscores the brand’s ethos of environmental responsibility and innovation in fashion retail.
Co-founder Lucy Greenwood expressed enthusiasm for the new location, noting, “We’re so excited to announce the opening of our next shop, in Exeter, our most southerly shop to date.” She emphasised the store’s role in fostering community and creativity and highlighted plans to expand the Re:Yak buyback programme and introduce workshops focused on upcycling and repair. This approach aims to deepen the brand’s customer engagement through these sustainable practices.
The opening ceremony highlighted Lucy & Yak’s vision for modern retail, encapsulated by their focus on omnichannel strategies, as echoed by industry commentary. By embedding these principles and offering unique, community-driven experiences, the Exeter store is poised to become a central hub for the brand’s activities in the South West.
The opening of Lucy & Yak’s Exeter store marks a significant step in their strategic expansion across the UK, reinforcing their commitment to sustainability and community engagement.
